Apple Earnings Highlight Deeper Shift to Mobile
Media

Apple Earnings Highlight Deeper Shift to Mobile

11y Matt Kapko

Apple Earnings Highlight Deeper Shift to Mobile

Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...

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Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Marketing

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

11y Matt Kapko

Taco Bell Teases Super Bowl Spot Featuring 87-Year...

When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...

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Is Facebook Still a Web First, Mobile Later Company?
Media

Is Facebook Still a Web First, Mobile Later Company?

11y Matt Kapko

Is Facebook Still a Web First, Mobile Later Compan...

With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...

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Facebook Takes Search Social With Graph Search
Social

Facebook Takes Search Social With Graph Search

11y Matt Kapko

Facebook Takes Search Social With Graph Search

Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Faceb...

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Marketers Search for Mobile Clarity at CES
Media

Marketers Search for Mobile Clarity at CES

11y Matt Kapko

Marketers Search for Mobile Clarity at CES

To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...

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Percolate's James Gross Makes Case for Branded Content at Social Scale
Social

Percolate's James Gross Makes Case for Branded Content at Social Scale

11y Matt Kapko

Percolate's James Gross Makes Case for Branded Con...

Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...

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Facebook Details Upcoming Overhaul of Privacy Controls
Social

Facebook Details Upcoming Overhaul of Privacy Controls

11y Matt Kapko

Facebook Details Upcoming Overhaul of Privacy Cont...

Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...

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Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Social

Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch

11y Matt Kapko

Diesel Campaign Captures Bygone Era for YUK Shoe R...

In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...

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Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory
Marketing

Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory

11y Matt Kapko

Adelphic Mobile Raises $10M to Take Anonymity Out ...

Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...

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YouTube Pushes Holiday Sales Into Shoppable Video Ads
Media

YouTube Pushes Holiday Sales Into Shoppable Video Ads

11y Matt Kapko

YouTube Pushes Holiday Sales Into Shoppable Video ...

Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...

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Mobile Trailblazers: A ClickZ Series
Media

Mobile Trailblazers: A ClickZ Series

11y Matt Kapko

Mobile Trailblazers: A ClickZ Series

Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...

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Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy
Media

Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy

11y Matt Kapko

Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy

The first in a series on the trailblazers who pushed toward mobility when most held back. Read More...

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Smartphones Account for 1 in 5 Hotel Bookings on Orbitz
Media

Smartphones Account for 1 in 5 Hotel Bookings on Orbitz

11y Matt Kapko

Smartphones Account for 1 in 5 Hotel Bookings on O...

When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...

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Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Marketing

Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns

11y Matt Kapko

Microsoft Lines Up 30 Brands for Windows 8 Ads in ...

Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...

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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Ad Industry Metrics

Facebook Ads Reach 5x Greater Audiences Than Organic Content

11y Matt Kapko

Facebook Ads Reach 5x Greater Audiences Than Organ...

There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...

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U.S. Widens Lead With Average Mobile eCPM of $1.37
Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

11y Matt Kapko

U.S. Widens Lead With Average Mobile eCPM of $1.37

Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...

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LinkedIn Opens Ad Space for Video Ads
Display Advertising

LinkedIn Opens Ad Space for Video Ads

11y Matt Kapko

LinkedIn Opens Ad Space for Video Ads

Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...

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TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Social

TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery

11y Matt Kapko

TV Guide Embraces Social for Anytime, Not Just Rea...

In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...

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SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X
Marketing

SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X

11y Matt Kapko

SMBs' Digital Marketing Spend Outpaces Online Adve...

Local advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell A...

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Best Western Taps Facebook for Business Traveler Loyalty and Promotions
Social

Best Western Taps Facebook for Business Traveler Loyalty and Promotions

12y Matt Kapko

Best Western Taps Facebook for Business Traveler L...

Last February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...

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Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Ad Industry Metrics

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

12y Matt Kapko

Pharma and Healthcare Drive Biggest Online Ad Spen...

The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...

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IAB Defines Mobile as a 'Behavior, Not a Technology'
Media

IAB Defines Mobile as a 'Behavior, Not a Technology'

12y Matt Kapko

IAB Defines Mobile as a 'Behavior, Not a Technolog...

IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...

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Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
CPG

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

12y Matt Kapko

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mob...

Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...

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LinkedInPage Redesign Lets Firms Target Updates
Social

LinkedInPage Redesign Lets Firms Target Updates

12y Matt Kapko

LinkedInPage Redesign Lets Firms Target Updates

Philips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...

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Mindshare Proposes Interest Graph in Vision for Social Commerce
Social

Mindshare Proposes Interest Graph in Vision for Social Commerce

12y Matt Kapko

Mindshare Proposes Interest Graph in Vision for So...

The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...

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Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Data insights

Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues

12y Matt Kapko

Facebook Touts DataLogix Ad Study, Clarifies Priva...

A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...

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AOL Pushes New Devil Units for Specific Brand Verticals
Display Advertising

AOL Pushes New Devil Units for Specific Brand Verticals

12y Matt Kapko

AOL Pushes New Devil Units for Specific Brand Vert...

Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...

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