Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...
View articleWhen you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
View articleNow that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Faceb...
View articleTo integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...
View articleSocial media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...
View articleOnce Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...
View articleIn today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
View articleWhere are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...
View articleThe first in a series on the trailblazers who pushed toward mobility when most held back. Read More...
View articleWhen Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleMicrosoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleSeven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...
View articleVideo ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...
View articleIn an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...
View articleLocal advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell A...
View articleLast February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleProject Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...
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