Cirque du Soleil Bets on Facebook for Vegas Show Sales
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Cirque du Soleil Bets on Facebook for Vegas Show Sales

12y Matt Kapko

Cirque du Soleil Bets on Facebook for Vegas Show S...

The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...

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How Honda's Agency Taps Authentic Stories for Social
Agency Spotlight

How Honda's Agency Taps Authentic Stories for Social

12y Matt Kapko

How Honda's Agency Taps Authentic Stories for Soci...

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...

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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Agency Spotlight

Microsoft: Solution Studio Is 'Definitely Not An Agency'

12y Matt Kapko

Microsoft: Solution Studio Is 'Definitely Not An A...

Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...

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Females Lead Mobile Retail Adoption Rates
Audience

Females Lead Mobile Retail Adoption Rates

12y Matt Kapko

Females Lead Mobile Retail Adoption Rates

ComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...

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Nielsen's GRP-Inspired System Touts Several New Partners
Ad Industry Metrics

Nielsen's GRP-Inspired System Touts Several New Partners

12y Matt Kapko

Nielsen's GRP-Inspired System Touts Several New Pa...

Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...

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Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives
Data insights

Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives

12y Matt Kapko

Mobile Privacy Concerns Push Trial of UDID Trackin...

Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...

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Microsoft to Open First Marketing Agency in San Francisco
Agency Spotlight

Microsoft to Open First Marketing Agency in San Francisco

12y Matt Kapko

Microsoft to Open First Marketing Agency in San Fr...

The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Read More...

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Markey Touts Mobile Privacy Act at Hearing on App Economy
Media

Markey Touts Mobile Privacy Act at Hearing on App Economy

12y Matt Kapko

Markey Touts Mobile Privacy Act at Hearing on App ...

The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...

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New iPhone 5 Means More Work for App Marketers
Media

New iPhone 5 Means More Work for App Marketers

12y Matt Kapko

New iPhone 5 Means More Work for App Marketers

To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...

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Why Some Brands Stayed Out of First Dot-brand Auction
Agency Spotlight

Why Some Brands Stayed Out of First Dot-brand Auction

12y Matt Kapko

Why Some Brands Stayed Out of First Dot-brand Auct...

Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...

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Twitter API Changes Will Ease Brand-to-Consumer Connection
Social

Twitter API Changes Will Ease Brand-to-Consumer Connection

12y Matt Kapko

Twitter API Changes Will Ease Brand-to-Consumer Co...

Digital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...

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Brands Anticipate Top-Level Domain Shakeout
Automotive

Brands Anticipate Top-Level Domain Shakeout

12y Matt Kapko

Brands Anticipate Top-Level Domain Shakeout

Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...

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Failure to Beat Nielsen Led Google to Pull Plug on TV Ads
Marketing

Failure to Beat Nielsen Led Google to Pull Plug on TV Ads

12y Matt Kapko

Failure to Beat Nielsen Led Google to Pull Plug on...

Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...

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Advertisers Gain Interest-Based Targeting on Twitter
Social

Advertisers Gain Interest-Based Targeting on Twitter

12y Matt Kapko

Advertisers Gain Interest-Based Targeting on Twitt...

Twitter now offers a new targeting option that includes more than 350 interests. Read More...

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Back to School Brings Open Consumer Mindsets to Marketers
CPG

Back to School Brings Open Consumer Mindsets to Marketers

12y Matt Kapko

Back to School Brings Open Consumer Mindsets to Ma...

More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...

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Groupon's National Sales Chief Leaves Company
Social

Groupon's National Sales Chief Leaves Company

12y Matt Kapko

Groupon's National Sales Chief Leaves Company

A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...

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Gannett Enhances Social Media Strength With Blinq Media
Social

Gannett Enhances Social Media Strength With Blinq Media

12y Matt Kapko

Gannett Enhances Social Media Strength With Blinq ...

Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook. Read More...

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Condé Nast Invests in Cloud Based Ad Tech Firm Flite
Display Advertising

Condé Nast Invests in Cloud Based Ad Tech Firm Flite

12y Matt Kapko

Condé Nast Invests in Cloud Based Ad Tech Firm Fli...

The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns...

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EA Shifts TV and Print Budget to Facebook
Social

EA Shifts TV and Print Budget to Facebook

12y Matt Kapko

EA Shifts TV and Print Budget to Facebook

EA spent $2.75 million on Facebook for a seven-month campaign Read More...

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ComScore Pushes Viewability Metric for Scarcity's Sake
Ad Industry Metrics

ComScore Pushes Viewability Metric for Scarcity's Sake

12y Matt Kapko

ComScore Pushes Viewability Metric for Scarcity's ...

The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...

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Brands Reflect and Score Olympics Facebook Apps
Marketing

Brands Reflect and Score Olympics Facebook Apps

12y Matt Kapko

Brands Reflect and Score Olympics Facebook Apps

Citi grabbed its most likes and most People Talking About This during the week ending August 2. Read More...

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AOL Introduces Ads in Connected TV App
Media

AOL Introduces Ads in Connected TV App

12y Matt Kapko

AOL Introduces Ads in Connected TV App

Single campaigns can now be deployed across multiple screens with a single media buy. Read More...

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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Marketing

Sports Marketers Hope for Olympic Committee Reversal on Social Media

12y Matt Kapko

Sports Marketers Hope for Olympic Committee Revers...

Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...

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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

12y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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Omnicom Makes Global Cross-Platform Play With MediaMind
Display Advertising

Omnicom Makes Global Cross-Platform Play With MediaMind

12y Matt Kapko

Omnicom Makes Global Cross-Platform Play With Medi...

The worldwide agency is partnering with the DG-owned digital ad management firm. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership
Social

MasterCard Goes Local With Gilt City Deals Partnership

12y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Display Advertising

Special Treatment for Olympics Brands In MediaMind's Digital War Room

12y Matt Kapko

Special Treatment for Olympics Brands In MediaMind...

DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...

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