The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleRick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleThe SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleTo deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleDigital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...
View articleLoreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...
View articleGoogle tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...
View articleTwitter now offers a new targeting option that includes more than 350 interests. Read More...
View articleMore consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...
View articleA four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...
View articleToday the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook. Read More...
View articleThe move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns...
View articleEA spent $2.75 million on Facebook for a seven-month campaign Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleCiti grabbed its most likes and most People Talking About This during the week ending August 2. Read More...
View articleSingle campaigns can now be deployed across multiple screens with a single media buy. Read More...
View articleEnforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleThe worldwide agency is partnering with the DG-owned digital ad management firm. Read More...
View articleMasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...
View articleDG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...
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