Why this new entrant in the video game console business matters to brand marketers. Read More...
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View articleThe e-commerce site makes a game-changing move into online games. Read More...
View articleAs the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Read M...
View articleWhy marketers should keep tabs on the video game industry's hardware and software sales. Read More...
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View articleInstead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive r...
View articleA recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Read ...
View articleWhat if you were able to engage the fickle gaming audience without resorting to a watered-down message? Read More...
View articleLeverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Read More...
View article"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Read More...
View articleUnder the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Read...
View articleAlternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Read More...
View articleWill iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in...
View articleConsumers have game, so don't overlook their cred. Read More...
View articleConsole makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Read More...
View articleThe release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify part...
View articleVideo games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Read More...
View articleSurveys reveal some surprising statistics about this community's income and interests. Read More...
View articleIf video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Read More...
View articleA $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Read More...
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