The Future of Consoles: OnLive?

The Future of Consoles: OnLive?

15y Matt Story

The Future of Consoles: OnLive?

Why this new entrant in the video game console business matters to brand marketers. Read More...

View article
When "Advergame" Isn't a Bad Word

When "Advergame" Isn't a Bad Word

15y Matt Story

When "Advergame" Isn't a Bad Word

When considering an advergame, these points may help you change the general consumer perception of branded games. Read More...

View article
Five More Gaming Trends Marketers Need to Follow

Five More Gaming Trends Marketers Need to Follow

15y Matt Story

Five More Gaming Trends Marketers Need to Follow

A look at unexpected ways for interactive marketers to make a play in digital video games. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Five Gaming Trends Marketers Need to Follow

Five Gaming Trends Marketers Need to Follow

15y Matt Story

Five Gaming Trends Marketers Need to Follow

Popular games are taking on new lives, online and off-, providing opportunities for brands. Five trends today, five more to come. Read More...

View article
Amazon Flexes Online Distribution Muscle

Amazon Flexes Online Distribution Muscle

15y Matt Story

Amazon Flexes Online Distribution Muscle

The e-commerce site makes a game-changing move into online games. Read More...

View article
Microsoft vs. Sony: Vying to Overtake Nintendo

Microsoft vs. Sony: Vying to Overtake Nintendo

15y Matt Story

Microsoft vs. Sony: Vying to Overtake Nintendo

As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Read M...

View article
Just a Wii Bit More Time

Just a Wii Bit More Time

15y Matt Story

Just a Wii Bit More Time

Why marketers should keep tabs on the video game industry's hardware and software sales. Read More...

View article
Holiday Game Guide for Marketers

Holiday Game Guide for Marketers

15y Matt Story

Holiday Game Guide for Marketers

Four games with potential industry opportunities for marketers. Read More...

View article
How Marketers Miss the Mark With Gamers

How Marketers Miss the Mark With Gamers

15y Matt Story

How Marketers Miss the Mark With Gamers

Four points that brands should consider before starting a conversation with gamers. Read More...

View article
Downloadable Content: More Game for Their Buck

Downloadable Content: More Game for Their Buck

15y Matt Story

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product detail...

View article
Video Games Can Be Music to a Marketer's Ears

Video Games Can Be Music to a Marketer's Ears

15y Matt Story

Video Games Can Be Music to a Marketer's Ears

Who knew so many people wanted to use fake instruments to make virtual music? Read More...

View article
Leverage the Hype before a Video Game's Release

Leverage the Hype before a Video Game's Release

15y Matt Story

Leverage the Hype before a Video Game's Release

Five innovative ways that video game franchises are building buzz online and offline. Read More...

View article
Your Brand Can Build the Next Game Franchise

Your Brand Can Build the Next Game Franchise

16y Matt Story

Your Brand Can Build the Next Game Franchise

Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive r...

View article
Marketing Lessons From Gaming Trends

Marketing Lessons From Gaming Trends

16y Matt Story

Marketing Lessons From Gaming Trends

A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Read ...

View article
Games Aren't Always Fun for Advertisers

Games Aren't Always Fun for Advertisers

16y Matt Story

Games Aren't Always Fun for Advertisers

What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Read More...

View article
Boost Your Brand Integration in Video Games

Boost Your Brand Integration in Video Games

16y Matt Story

Boost Your Brand Integration in Video Games

Leverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Read More...

View article
Video Games Deliver Sports Experiences to All Fans

Video Games Deliver Sports Experiences to All Fans

16y Matt Story

Video Games Deliver Sports Experiences to All Fans

"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Read More...

View article
If You Can't Beat 'Em, Join the Soundtrack

If You Can't Beat 'Em, Join the Soundtrack

16y Matt Story

If You Can't Beat 'Em, Join the Soundtrack

Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Read...

View article
How Virtual Game Play Becomes Reality for Consumers

How Virtual Game Play Becomes Reality for Consumers

16y Matt Story

How Virtual Game Play Becomes Reality for Consumer...

Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Read More...

View article
Handheld Gaming: The Power's in Your Hands

Handheld Gaming: The Power's in Your Hands

16y Matt Story

Handheld Gaming: The Power's in Your Hands

Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in...

View article
Building Social Currency in Online Games

Building Social Currency in Online Games

16y Matt Story

Building Social Currency in Online Games

Consumers have game, so don't overlook their cred. Read More...

View article
New Content King of the Living Room

New Content King of the Living Room

16y Matt Story

New Content King of the Living Room

Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Read More...

View article
Holiday Season is Year-Round for Gamers

Holiday Season is Year-Round for Gamers

16y Matt Story

Holiday Season is Year-Round for Gamers

The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify part...

View article
Video Games, From Toys to Tools

Video Games, From Toys to Tools

16y Matt Story

Video Games, From Toys to Tools

Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Read More...

View article
Marketers Must Get Past the Gamer Stereotype

Marketers Must Get Past the Gamer Stereotype

16y Matt Story

Marketers Must Get Past the Gamer Stereotype

Surveys reveal some surprising statistics about this community's income and interests. Read More...

View article
Video Games Go Hollywood

Video Games Go Hollywood

16y Matt Story

Video Games Go Hollywood

If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Read More...

View article
Casual Games Don't Equal Casual Consumers

Casual Games Don't Equal Casual Consumers

16y Matt Story

Casual Games Don't Equal Casual Consumers

A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Read More...

View article
1 2