As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers.
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Why marketers should keep tabs on the video game industry's hardware and software sales.
Four games with potential industry opportunities for marketers.
Four points that brands should consider before starting a conversation with gamers.
As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details.