Jupiter Report Predicts Continued Growth in Local Online Advertising
Media

Jupiter Report Predicts Continued Growth in Local Online Advertising

16y Matthew G. Nelson

Jupiter Report Predicts Continued Growth in Local ...

Analyst firm expects growth in display and search advertising through 2012, and changes in classified advertising. Read More...

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Hot in 2007, UGC Takes Bleacher Seat at This Year's Super Bowl
Media

Hot in 2007, UGC Takes Bleacher Seat at This Year's Super Bowl

16y Matthew G. Nelson

Hot in 2007, UGC Takes Bleacher Seat at This Year'...

Doritos and the NFL are soliciting user interaction leading up to the big game, but this year's crop of ads has fewer interactive components. Read Mor...

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Execs & Accounts for January 16, 2008
Media

Execs & Accounts for January 16, 2008

16y Matthew G. Nelson

Execs & Accounts for January 16, 2008

Gannett names PointRoll's Saridakis chief digital officer; Glam Media Nabs Mazzoni from FIM; Guidester Grabs Federman Read More...

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Gigya Launches Widget Ad Network
Media

Gigya Launches Widget Ad Network

16y Matthew G. Nelson

Gigya Launches Widget Ad Network

Company seeding widgets to boost potential ad sharing. Read More...

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Execs & Accounts for January 14, 2008
Media

Execs & Accounts for January 14, 2008

16y Matthew G. Nelson

Execs & Accounts for January 14, 2008

Corona gets a kick from Fox Soccer Channel; Ogilvy partners with BzzAgent; InterClick hires three. Read More...

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Execs & Accounts for January 11, 2008
Media

Execs & Accounts for January 11, 2008

16y Matthew G. Nelson

Execs & Accounts for January 11, 2008

Publicis Modem launches campaign for Totino's; Euro RSCG New York names Digital MD. Read More...

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Don't Call Them Readers
Media

Don't Call Them Readers

16y Matthew G. Nelson

Don't Call Them Readers

Magazine publishers are pursuing 33.5 percent more online initiatives in 2007 compared to the same time last year, according to research released by t...

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Time Warner Invests in Teen Virtual World Gaia Online
Media

Time Warner Invests in Teen Virtual World Gaia Online

16y Matthew G. Nelson

Time Warner Invests in Teen Virtual World Gaia Onl...

Media giant Time Warner is getting in on the virtual worlds game this week, making an undisclosed investment in "teen hangout" site Gaia Online Read M...

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Microsoft's Bid for FAST Could Lead to Ad Deals
Media

Microsoft's Bid for FAST Could Lead to Ad Deals

16y Matthew G. Nelson

Microsoft's Bid for FAST Could Lead to Ad Deals

Acquisition of enterprise search firm would bring relationships with TV Guide Online and ThomasNet.com among other Web players, and could conceivably ...

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Execs & Accounts for January 9, 2008
Media

Execs & Accounts for January 9, 2008

16y Matthew G. Nelson

Execs & Accounts for January 9, 2008

Google loses principal sourcer; Epsilon names Cone CMO; DoubleClick hires Mihalop for international expansion. Read More...

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T-Mobile Back on Current TV for VCAMs
Media

T-Mobile Back on Current TV for VCAMs

16y Matthew G. Nelson

T-Mobile Back on Current TV for VCAMs

Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's pr...

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MapQuest Test Drives In-Map Ad Offering
Media

MapQuest Test Drives In-Map Ad Offering

16y Matthew G. Nelson

MapQuest Test Drives In-Map Ad Offering

The mapping site is placing Lat49 network ads on its Gas Prices sub-portal. Read More...

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Burst Media Bursts into Mom Ad Network Battle
Media

Burst Media Bursts into Mom Ad Network Battle

16y Matthew G. Nelson

Burst Media Bursts into Mom Ad Network Battle

Burst Media is the latest to get into the niche ad network race targeting women and mothers as a demographic Read More...

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Execs & Accounts for January 7, 2008
Media

Execs & Accounts for January 7, 2008

16y Matthew G. Nelson

Execs & Accounts for January 7, 2008

Two depart Google; Samsung taps Brickfish for user gen campaign; Souders departs Yahoo for mystery Google gig; Read More...

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PR Newswire Acquires Triple-Play Hispanic Firm for Ad Network, News Distribution
Media

PR Newswire Acquires Triple-Play Hispanic Firm for Ad Network, News Distrib...

16y Matthew G. Nelson

PR Newswire Acquires Triple-Play Hispanic Firm for...

The purchase of Hispanic PR Wire, LatinClips and Hispanic Digital Network aim to boost growing online segment. Read More...

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Active Athlete Purchases Technology Platform to Share with Publishers
Media

Active Athlete Purchases Technology Platform to Share with Publishers

16y Matthew G. Nelson

Active Athlete Purchases Technology Platform to Sh...

Ad network's acquisition of GolfBuzz is more about social media, less about low scores. Read More...

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Execs & Accounts for January 4, 2008
Media

Execs & Accounts for January 4, 2008

16y Matthew G. Nelson

Execs & Accounts for January 4, 2008

ValueClick promotes Yovanno to COO; InfoSpace creates post for Allenbaugh; Spur Digital hires Deeter. Read More...

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PETA Challenges Developers to Get Social for Animals
Media

PETA Challenges Developers to Get Social for Animals

16y Matthew G. Nelson

PETA Challenges Developers to Get Social for Anima...

Combating animal abuse should be a social media crusade, according to People for the Ethical Treatment of Animals (PETA) Read More...

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Report Predicts Higher Graphical Ad CPMs, More Growth for Search and Ad Networks
Media

Report Predicts Higher Graphical Ad CPMs, More Growth for Search and Ad Net...

16y Matthew G. Nelson

Report Predicts Higher Graphical Ad CPMs, More Gro...

JPMorgan analyst report blames non-premium ads on social networks for low CPM rates in 2007. Read More...

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Execs & Accounts for January 2, 2008
Media

Execs & Accounts for January 2, 2008

16y Matthew G. Nelson

Execs & Accounts for January 2, 2008

YouTube swipes Di Cesare from Microsoft; Qualman joins EF Education; Stallion taps IMC for Power Pockets apparel campaign. Read More...

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Coupon Giant Heads Online at RedPlum.com
Media

Coupon Giant Heads Online at RedPlum.com

16y Matthew G. Nelson

Coupon Giant Heads Online at RedPlum.com

Major offline advertising firm Valassis is "going where the consumers are" and repositioning itself to rely heavily on an online portal site called Re...

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Gnomes for Ron Paul
Media

Gnomes for Ron Paul

16y Matthew G. Nelson

Gnomes for Ron Paul

Political rallies and marches are nothing new, and online campaigning is a well known trend, but when the two come together with a bunch of gnomes, it...

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Video Overlays Gained Traction This Year, but Obstacles Remain
Media

Video Overlays Gained Traction This Year, but Obstacles Remain

16y Matthew G. Nelson

Video Overlays Gained Traction This Year, but Obst...

Marketers moved beyond pre-roll ads in '07, but overlays haven't appealed to everyone. Read More...

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Isobar Extends in Europe with Extenseo Acquisition
Media

Isobar Extends in Europe with Extenseo Acquisition

16y Matthew G. Nelson

Isobar Extends in Europe with Extenseo Acquisition

Already one of the largest digital advertising services firms, Aegis Group is expanding its European presence with the acquisition of Extenseo, a sear...

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Virtual World Marketing Gets Reality Check in 2007
Media

Virtual World Marketing Gets Reality Check in 2007

16y Matthew G. Nelson

Virtual World Marketing Gets Reality Check in 2007

Next year, fewer small and rushed virtual world campaigns can be expected, as advertisers will look for opportunities to create larger projects tied t...

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Execs & Accounts for December 26, 2007
Media

Execs & Accounts for December 26, 2007

16y Matthew G. Nelson

Execs & Accounts for December 26, 2007

Good Health hires four; Hola Networks signs two pubs; AirG helps troubled kids. Read More...

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'Tis the Season for Interactive Holiday Cards
Media

'Tis the Season for Interactive Holiday Cards

16y Matthew G. Nelson

'Tis the Season for Interactive Holiday Cards

Tattooed Santas and decapitated elves are among the seasonal spectacles on display as agencies spread holiday cheer to clients past, present and (they...

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