Tribune Interactive Joins YouTube Distribution Wave
Media

Tribune Interactive Joins YouTube Distribution Wave

16y Matthew G. Nelson

Tribune Interactive Joins YouTube Distribution Wav...

Tribune Interactive, the online division of the Tribune Company, is looking to capitalize on YouTube's distribution system and has launched a number o...

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Execs & Accounts for November 30, 2007
Media

Execs & Accounts for November 30, 2007

16y Matthew G. Nelson

Execs & Accounts for November 30, 2007

Responsys hires CTO from Infospace; IKEA taps Zig for holiday ad campaign; Podbridge takes flight as Volo. Read More...

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Execs & Accounts for November 28, 2007
Media

Execs & Accounts for November 28, 2007

16y Matthew G. Nelson

Execs & Accounts for November 28, 2007

Agency.com Seeds a Dream; Aegis Group expands in Canada; Undertone poaches Phillips from Microsoft. Read More...

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Current TV Challenges Viewers to Create Online Ads
Media

Current TV Challenges Viewers to Create Online Ads

16y Matthew G. Nelson

Current TV Challenges Viewers to Create Online Ads

Popularity with user-generated television ads spawns an initiative for online. Will the brands buy in? Read More...

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Execs & Accounts for November 26, 2007
Media

Execs & Accounts for November 26, 2007

16y Matthew G. Nelson

Execs & Accounts for November 26, 2007

TBWAChiatDay names Shane Ankeney to new audience planning role; TargetSpot lands more stations. Read More...

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Dancing Elf Video Site Back for a Second Year
Media

Dancing Elf Video Site Back for a Second Year

16y Matthew G. Nelson

Dancing Elf Video Site Back for a Second Year

EVB, Toy andOfficeMax aim to replicate last holiday's viral success with more elves and Scrooge. Read More...

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Online Real Estate Ad Spending to Surpass Newspapers by 2012
Media

Online Real Estate Ad Spending to Surpass Newspapers by 2012

16y Matthew G. Nelson

Online Real Estate Ad Spending to Surpass Newspape...

UPDATE: Borrell Associates predicts agents and developers will increasingly rely on online advertising for cost effectiveness. Read More...

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Execs & Accounts for November 21, 2007
Media

Execs & Accounts for November 21, 2007

16y Matthew G. Nelson

Execs & Accounts for November 21, 2007

Former AOL CEO Miller on board at Clickable; Eyewonder Opens in Dallas and Names Sales VPs; MediaVest promotes Richman Read More...

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Artful Home Mines Customer Forums to Decide Web Strategy
Media

Artful Home Mines Customer Forums to Decide Web Strategy

16y Matthew G. Nelson

Artful Home Mines Customer Forums to Decide Web St...

Working with start-up Networked Insights, the art and home décor retailer used a forum to gather user insights prior to a site redesign. Read More...

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Book Publishers Jump on Online Video Bandwagon
Media

Book Publishers Jump on Online Video Bandwagon

16y Matthew G. Nelson

Book Publishers Jump on Online Video Bandwagon

TurnHere expands its Bookvideos.tv site to include nine additional publishers. Read More...

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Execs & Accounts for November 16, 2007
Media

Execs & Accounts for November 16, 2007

16y Matthew G. Nelson

Execs & Accounts for November 16, 2007

Clickable swipes Kalehoff from Nielsen BuzzMetrics; U.S. Navy tries podcasts; Digitas names an ECD in Chicago. Read More...

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Coke gets Bubbly over Joost
Media

Coke gets Bubbly over Joost

16y Matthew G. Nelson

Coke gets Bubbly over Joost

If you really want to tell friends what you think about an online television show, Coca-Cola is making it possible to share your comments... as long a...

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Gaming Events Draw Major Sponsors
Media

Gaming Events Draw Major Sponsors

16y Matthew G. Nelson

Gaming Events Draw Major Sponsors

It seems clear that some major brands are taking video game tournaments and events as an effective means of reaching their target audience Read More...

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Marvel Opens its Comic Vaults for Online Reading
Media

Marvel Opens its Comic Vaults for Online Reading

16y Matthew G. Nelson

Marvel Opens its Comic Vaults for Online Reading

Marvel Comics, and the comic book industry in general, has a problem Read More...

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Lyris Looks Beyond E-mail with Ad Management Combo
Media

Lyris Looks Beyond E-mail with Ad Management Combo

16y Matthew G. Nelson

Lyris Looks Beyond E-mail with Ad Management Combo

A new Web marketing platform is the culmination of the firm's acquisitions, with technologies from Lyris, EmailLabs, ClickTracks and Hot Banana. Read ...

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Publicis Creates Insight Factory, Face of Three Agencies
Media

Publicis Creates Insight Factory, Face of Three Agencies

16y Matthew G. Nelson

Publicis Creates Insight Factory, Face of Three Ag...

Leo Burnett, Starcom MediaVest Group and Digitas will maintain independent business operations, yet work as a combined unit under the Publicis umbrell...

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Execs & Accounts for November 14, 2007
Media

Execs & Accounts for November 14, 2007

16y Matthew G. Nelson

Execs & Accounts for November 14, 2007

AT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital. Read More...

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Second Life Goes Condo
Media

Second Life Goes Condo

16y Matthew G. Nelson

Second Life Goes Condo

If you're interested in buying a condo in some far flung location, but worried you might travel all the way there only to realize it's not what you wa...

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Quantcast Brings on CMO, Expands Outreach to Publishers, Advertisers
Media

Quantcast Brings on CMO, Expands Outreach to Publishers, Advertisers

16y Matthew G. Nelson

Quantcast Brings on CMO, Expands Outreach to Publi...

UPDATE: Online measurement firm opens New York office to tout new features Read More...

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Execs & Accounts for November 12, 2007
Media

Execs & Accounts for November 12, 2007

16y Matthew G. Nelson

Execs & Accounts for November 12, 2007

Epsilon gets Penney back; Atmosphere BBDO completes work for FedEx; Avenue A/Razorfish creates microsite for Breville. Read More...

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Execs & Accounts for November 9, 2007
Media

Execs & Accounts for November 9, 2007

16y Matthew G. Nelson

Execs & Accounts for November 9, 2007

CNET hires Dave Morris to lead network sales; Double Fusion signs with two game publishers; FunnyorDie names a VP of ad sales. Read More...

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Wheeling and Dealing for IT Advertising and Aussie Ads
Media

Wheeling and Dealing for IT Advertising and Aussie Ads

16y Matthew G. Nelson

Wheeling and Dealing for IT Advertising and Aussie...

Acquisitions abound this week, as two IT trade publications made deals to increase their knowledge base for advertising's technical folks and bring in...

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Clearspring Distributing Widgets with Banner Ad System
Media

Clearspring Distributing Widgets with Banner Ad System

16y Matthew G. Nelson

Clearspring Distributing Widgets with Banner Ad Sy...

Ads can be downloaded and shared by viewers on blogs and Web sites. Read More...

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Execs & Accounts for November 7, 2007
Media

Execs & Accounts for November 7, 2007

16y Matthew G. Nelson

Execs & Accounts for November 7, 2007

Catalyst names Nichols partner; Jaye joins Digitas from Wunderman; Eyeblaster grabs Firon Read More...

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Martha Stewart-Run Ad Network Could Help Blogs Ditch Google
Media

Martha Stewart-Run Ad Network Could Help Blogs Ditch Google

16y Matthew G. Nelson

Martha Stewart-Run Ad Network Could Help Blogs Dit...

Martha Stewart Living Omnimedia has already signed advertisers including Ace Hardware and Macy�s to its new Martha's Circle network. Read More...

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Ad-Supported Wi-Fi Network Launches
Media

Ad-Supported Wi-Fi Network Launches

16y Matthew G. Nelson

Ad-Supported Wi-Fi Network Launches

AnchorFree targets advertisers with location specific network capabilities, while giving hotspot owners free Internet access service. Read More...

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Aggregate Knowledge Looks to Pique Consumer Interest
Media

Aggregate Knowledge Looks to Pique Consumer Interest

16y Matthew G. Nelson

Aggregate Knowledge Looks to Pique Consumer Intere...

Describing it as an "adSense for content" system, Aggregate Knowledge officially launched its Pique Discovery Network for placing targeted ads on publ...

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