Scripps Splits to Free Interactive to Grow as Traditional Slows
Media

Scripps Splits to Free Interactive to Grow as Traditional Slows

17y Matthew G. Nelson

Scripps Splits to Free Interactive to Grow as Trad...

The company said the division into separate traditional and interactive units won't affect advertisers. Read More...

View article
Execs & Accounts for October 17, 2007
Media

Execs & Accounts for October 17, 2007

17y Matthew G. Nelson

Execs & Accounts for October 17, 2007

Publicis Modem Steals Organic's Alencar; Two Yahoo Execs Move on; Hachette Filipacchi Grabes Weisgerber from Forbes Read More...

View article
Microsoft Health Ad Format Aimed at Calming Privacy Concerns
Media

Microsoft Health Ad Format Aimed at Calming Privacy Concerns

17y Matthew G. Nelson

Microsoft Health Ad Format Aimed at Calming Privac...

Ad widgets provide clickable links to privacy policies and information on Microsoft HealthVault, health search portal. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Not Sure What Gift to Get Her? Try Real Gift Cards for Virtual Clothes.
Media

Not Sure What Gift to Get Her? Try Real Gift Cards for Virtual Clothes.

17y Matthew G. Nelson

Not Sure What Gift to Get Her? Try Real Gift Cards...

Prepaid gift cards seem to be all the rage these days Read More...

View article
YesMail Goes After the Little Guy
Media

YesMail Goes After the Little Guy

17y Matthew G. Nelson

YesMail Goes After the Little Guy

Having already targeted the permission-based online marketing needs of the larger and mid-sized business market, YesMail is now looking to bring even ...

View article
Searching for Talent, Organic Opens Chicago Office
Media

Searching for Talent, Organic Opens Chicago Office

17y Matthew G. Nelson

Searching for Talent, Organic Opens Chicago Office

The digital agency's Detroit office extension will focus on the Chrysler account. Read More...

View article
Execs & Accounts for October 15, 2007
Media

Execs & Accounts for October 15, 2007

17y Matthew G. Nelson

Execs & Accounts for October 15, 2007

Hachette Filipacchi Grabs Forbes Exec; Walsh Gets Healthy at Digitas; DMA Names New Board Members. Read More...

View article
Google Earth is a New Home for YouTube Videos
Media

Google Earth is a New Home for YouTube Videos

17y Matthew G. Nelson

Google Earth is a New Home for YouTube Videos

Taking a trip to Paris? Why not check out some YouTube video from the top of the Eiffel Tower? Or better yet, a video review of the restaurants there?...

View article
Users Request More Targeted Ads, Study Says
Media

Users Request More Targeted Ads, Study Says

17y Matthew G. Nelson

Users Request More Targeted Ads, Study Says

Though they prefer fewer ads, a study from Nielsen//Netratings and WebVisible says users wouldn't mind them to be more relevant. Read More...

View article
IPhone Am Legend
Media

IPhone Am Legend

17y Matthew G. Nelson

IPhone Am Legend

Is the Apple iPhone enough of a technology platform to warrant its own specialty ad campaign? Crew Creative Advertising is betting that it is, and the...

View article
Omnicom Joins Millions of Us
Media

Omnicom Joins Millions of Us

17y Matthew G. Nelson

Omnicom Joins Millions of Us

Holding company Omnicom has made an undisclosed investment in Millions of Us, a digital agency that specializes in virtual world and social networking...

View article
IAB Throws Down the Gauntlet for Lead Generation Advertisers
Media

IAB Throws Down the Gauntlet for Lead Generation Advertisers

17y Matthew G. Nelson

IAB Throws Down the Gauntlet for Lead Generation A...

It seems the lead generation advertising industry isn't taking the hint from The Interactive Advertising Bureau (IAB) and its Lead Generation Committe...

View article
Metrics, IBM and Dancing Avatars at the Virtual Worlds Conference and Expo
Media

Metrics, IBM and Dancing Avatars at the Virtual Worlds Conference and Expo

17y Matthew G. Nelson

Metrics, IBM and Dancing Avatars at the Virtual Wo...

Amidst the dancing women in body suits and the corresponding avatars tracking their movements onscreen, the attendees and businesses at the Virtual Wo...

View article
CSI Goes Virtual to Track a Killer
Media

CSI Goes Virtual to Track a Killer

17y Matthew G. Nelson

CSI Goes Virtual to Track a Killer

In his real world presentation at the Virtual World Convention today in San Jose, the creator of CBS's popular crime show franchise CSI, Anthony Zuike...

View article
Execs & Accounts for October 10, 2007
Media

Execs & Accounts for October 10, 2007

17y Matthew G. Nelson

Execs & Accounts for October 10, 2007

Revenue Science hires four sales execs; Slate Gets Quigo Ads; OMD hires director for Apple Account Read More...

View article
Podaddies Joins the Video Ad Insertion Race
Media

Podaddies Joins the Video Ad Insertion Race

17y Matthew G. Nelson

Podaddies Joins the Video Ad Insertion Race

Updatable video ad insertion, especially for mobile devices, has a lot of potential for advertisers looking to provide new ads to already downloaded v...

View article
Execs & Accounts for October 8, 2007
Media

Execs & Accounts for October 8, 2007

17y Matthew G. Nelson

Execs & Accounts for October 8, 2007

Barry Salzman goes to YCD; Medio Systems expands to Europe with Tatton-Brown. Read More...

View article
GMC Launches NFL Site in Move Away from Traditional Media Buys
Media

GMC Launches NFL Site in Move Away from Traditional Media Buys

17y Matthew G. Nelson

GMC Launches NFL Site in Move Away from Traditiona...

Digitas-creates microsite for three vehicles uses video commentary from ESPN hosts. Read More...

View article
Execs & Accounts for October 5, 2007
Media

Execs & Accounts for October 5, 2007

17y Matthew G. Nelson

Execs & Accounts for October 5, 2007

SEMDirector names Powell to head sales; Starcom hires a video innovation director; Adify coaxes David Courtney from TiVo. Read More...

View article
Mobile Firms Air2Web and MindMatics Merge
Media

Mobile Firms Air2Web and MindMatics Merge

17y Matthew G. Nelson

Mobile Firms Air2Web and MindMatics Merge

U.S.-based Air2Web, which offers mobile applications, will unite with a Munich mobile marketing player MindMatics. Read More...

View article
As Top Ad Networks Bulk Up, Can Niche Players Compete?
Media

As Top Ad Networks Bulk Up, Can Niche Players Compete?

17y Matthew G. Nelson

As Top Ad Networks Bulk Up, Can Niche Players Comp...

Large networks are going through a period of consolidation, while specialized ones continue to proliferate. Is there room for everyone in media buyers...

View article
Execs & Accounts for October 3, 2007
Media

Execs & Accounts for October 3, 2007

17y Matthew G. Nelson

Execs & Accounts for October 3, 2007

Technorati names a new CEO, the Huffington Post gets a new CEO, and Ad Infuse adds Greg Stuart to its board. Read More...

View article
NYTimes.com Branding Campaign Promises 'All the News That's Fit to Click'
Media

NYTimes.com Branding Campaign Promises 'All the News That's Fit to Click'

17y Matthew G. Nelson

NYTimes.com Branding Campaign Promises 'All the Ne...

Multi-channel campaign includes a heavy dose of online ads. Read More...

View article
Execs & Accounts for October 1, 2007
Media

Execs & Accounts for October 1, 2007

17y Matthew G. Nelson

Execs & Accounts for October 1, 2007

FIM taps Operative for online ad operations; Telefonica picks Yahoo for mobile search. Read More...

View article
Execs & Accounts for September 28, 2007
Media

Execs & Accounts for September 28, 2007

17y Matthew G. Nelson

Execs & Accounts for September 28, 2007

Brulant gets Boggs; Joost plays ball with MLB; Playboy.com gets mobile with Quattro. Read More...

View article
Microsoft Talks Up its Live Search Update and Tweaks MSN Video Ads
Media

Microsoft Talks Up its Live Search Update and Tweaks MSN Video Ads

17y Matthew G. Nelson

Microsoft Talks Up its Live Search Update and Twea...

Microsoft knows it's running in third place behind Google and Yahoo in the battle for search, and at its Silicon Valley offices today the company show...

View article
Quantcast Offers New Site Measurement Tools
Media

Quantcast Offers New Site Measurement Tools

17y Matthew G. Nelson

Quantcast Offers New Site Measurement Tools

Free offering designed to provide greater transparency about audience numbers and demographics for publisher Web sites. Read More...

View article
1 5 6 7 8 9 22