Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development.
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As a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian context?
We have to approach digital advertising in a new way. Consider this.
Consider these factors before launching your social media contest.
Here is what I think marketers should be putting into their shopping list for 2013 in the region.