Data Breaches and Brand Management: How to Preserve Your Brand Value

Data Breaches and Brand Management: How to Preserve Your Brand Value

9y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Why Graphic Content and Data Visualization Are Good for Business

Why Graphic Content and Data Visualization Are Good for Business

9y McNeal Maddox

Why Graphic Content and Data Visualization Are Goo...

In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Read More...

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The Extra Mile: Customer Service and the Sharing Economy

The Extra Mile: Customer Service and the Sharing Economy

9y McNeal Maddox

The Extra Mile: Customer Service and the Sharing E...

With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuabl...

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Blind Spot: Ensuring the Future of Effective Digital Advertising

Blind Spot: Ensuring the Future of Effective Digital Advertising

10y McNeal Maddox

Blind Spot: Ensuring the Future of Effective Digit...

In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for comb...

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Learning Lessons: Net Neutrality and the Future of Online Education

Learning Lessons: Net Neutrality and the Future of Online Education

10y McNeal Maddox

Learning Lessons: Net Neutrality and the Future of...

The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....

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Process-Oriented: Improving Customer Experience With Strategic IT

Process-Oriented: Improving Customer Experience With Strategic IT

10y McNeal Maddox

Process-Oriented: Improving Customer Experience Wi...

It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...

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The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

10y McNeal Maddox

The Natives Are Getting Restless: The Emergence of...

Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...

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Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

10y McNeal Maddox

Making Valuable Connections: Opportunities for Bra...

As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily ...

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How Visual Systems Can Improve Wearable Notifications

How Visual Systems Can Improve Wearable Notifications

10y McNeal Maddox

How Visual Systems Can Improve Wearable Notificati...

Wearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...

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Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com

Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com

10y McNeal Maddox

Dynamic Do-Over: Learning from the Responsive Desi...

Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...

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Brands Adopting a Leadership Position on Do Not Track Technology

Brands Adopting a Leadership Position on Do Not Track Technology

11y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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Co-Creating Brand Stories With Online Video

Co-Creating Brand Stories With Online Video

11y McNeal Maddox

Co-Creating Brand Stories With Online Video

Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...

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Read(er) Between the Lines

Read(er) Between the Lines

11y McNeal Maddox

Read(er) Between the Lines

The curious case of the forced retirement of Google Reader. Read More...

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Boxed In

Boxed In

11y McNeal Maddox

Boxed In

How the influence of "cord-cutters" is changing television as we know it. Read More...

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Sign of the Times

Sign of the Times

11y McNeal Maddox

Sign of the Times

Keeping brands honest through online activism. Read More

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The Champagne Bucket List

The Champagne Bucket List

12y McNeal Maddox

The Champagne Bucket List

The importance of content audits in developing digital experiences. Read More...

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Now You're Talking

Now You're Talking

12y McNeal Maddox

Now You're Talking

Extending brand voice and messaging with emerging communications technology. Read More...

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Peer Learning: Gaining Insights From Social Lending Platforms

Peer Learning: Gaining Insights From Social Lending Platforms

12y McNeal Maddox

Peer Learning: Gaining Insights From Social Lendin...

The way small business entrepreneurs raise capital to produce almost any new and innovative product may soon be changing. Read More...

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Man vs. Machine

Man vs. Machine

12y McNeal Maddox

Man vs. Machine

Increasing online engagement through curated experiences. Read More

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Why Every Brand Should Care About the Facebook IPO

Why Every Brand Should Care About the Facebook IPO

12y McNeal Maddox

Why Every Brand Should Care About the Facebook IPO

With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Read More...

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