With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value.
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In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content.
With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share.
In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating it.
The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers.