The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers
Asia

Vernacular Mobile Video on Demand: A New Avenue for Marketers

9y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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How Mobile Video Can Drive Advertising Success in the Auto Industry
Asia

How Mobile Video Can Drive Advertising Success in the Auto Industry

9y Meera Chopra

How Mobile Video Can Drive Advertising Success in ...

The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...

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Addressing Mobile in Emerging Markets: Lead or Be Led
Asia

Addressing Mobile in Emerging Markets: Lead or Be Led

9y Meera Chopra

Addressing Mobile in Emerging Markets: Lead or Be ...

Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...

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Marketing to the Experience Generation
Asia

Marketing to the Experience Generation

9y Meera Chopra

Marketing to the Experience Generation

Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...

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Using Mobile Video to Seize Competitive Advantage in India
Asia

Using Mobile Video to Seize Competitive Advantage in India

9y Meera Chopra

Using Mobile Video to Seize Competitive Advantage ...

Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...

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Mobile Ads Need to Deliver Brand Metrics Beyond CTR
Asia

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

11y Meera Chopra

Mobile Ads Need to Deliver Brand Metrics Beyond CT...

Marketers - ask for more insights from your mobile ads. Read More...

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5 Tips to Build an Engaging Mobile Video Ad Campaign
Asia

5 Tips to Build an Engaging Mobile Video Ad Campaign

11y Meera Chopra

5 Tips to Build an Engaging Mobile Video Ad Campai...

First, let's examine where, what, and how mobile consumers behave today. Read More...

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Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
Asia

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mo...

11y Meera Chopra

Cutting Through the Clutter of Accidental Clicks W...

As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...

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What Marketers Can Learn From Young Mobile Users
Asia

What Marketers Can Learn From Young Mobile Users

11y Meera Chopra

What Marketers Can Learn From Young Mobile Users

Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...

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What Makes a Mobile Video Ad Viral?
Asia

What Makes a Mobile Video Ad Viral?

11y Meera Chopra

What Makes a Mobile Video Ad Viral?

A look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...

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