VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy
Marketing

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

9y Melanie White

VIDEO: Thomson Reuters Sees 240% Conversion With R...

At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...

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VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply
Data insights

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

9y Melanie White

VIDEO: Lifecycle Marketing and Data Are at Core fo...

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...

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How Kraft Harnessed Data to Transform Marketing
Data insights

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer
Data insights

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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Pinterest to Focus on "Intent" Data
Data insights

Pinterest to Focus on "Intent" Data

9y Melanie White

Pinterest to Focus on "Intent" Data

Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...

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ClickZ Content Takeover Day One: A Look at What's Coming Up
Data insights

ClickZ Content Takeover Day One: A Look at What's Coming Up

9y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

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AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist
Marketing

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

9y Melanie White

AOL's CMO Erika Nardini: Premium and Programmatic ...

In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media compan...

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VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

9y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Mobile, the Ultimate Shopping Assistant, Says Google
Ecommerce

Mobile, the Ultimate Shopping Assistant, Says Google

9y Melanie White

Mobile, the Ultimate Shopping Assistant, Says Goog...

The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix
Social

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

10y Melanie White

Chocolate and Social Media: A Deliciously Perfect ...

In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...

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MMA's Greg Stuart: Why Mobile Matters [#CZLSF]
Conference Coverage

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

10y Melanie White

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]
Conference Coverage

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

10y Melanie White

Mondelez's Bonin Bough on Marketers and the "Hacko...

In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...

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Mobile Is the Message for Facebook Q2 Earnings
Media

Mobile Is the Message for Facebook Q2 Earnings

10y Melanie White

Mobile Is the Message for Facebook Q2 Earnings

Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...

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Is the CMO Dead?
Marketing

Is the CMO Dead?

10y Melanie White

Is the CMO Dead?

A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Read More...

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What Cannes We Expect From This Year’s Lions?
Marketing

What Cannes We Expect From This Year’s Lions?

10y Melanie White

What Cannes We Expect From This Year’s Lions?

One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...

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ÜberTube vs. Brandcast: Is YouTube a Different Beast?
Media

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

10y Melanie White

ÜberTube vs. Brandcast: Is YouTube a Different Bea...

YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...

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Twitter's Redesigned Web Profiles Are Here and Ready to Go
Social

Twitter's Redesigned Web Profiles Are Here and Ready to Go

10y Melanie White

Twitter's Redesigned Web Profiles Are Here and Rea...

Twitter's new Web profile design is here and now available to all. Read More...

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Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan
Conference Coverage

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mi...

10y Melanie White

Reflecting on the Success of ClickZ Live New York ...

Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Read More...

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IBM Buys Silverpop to Boost Personalized Marketing Capabilities
Automation

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

10y Melanie White

IBM Buys Silverpop to Boost Personalized Marketing...

IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Read More...

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Facebook Tests Privacy Settings With Zuckersaurus
Social

Facebook Tests Privacy Settings With Zuckersaurus

10y Melanie White

Facebook Tests Privacy Settings With Zuckersaurus

Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Read More...

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#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation
Conference Coverage

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

10y Melanie White

#CZLNY VIDEO: Lessons and Transformation to a Bett...

Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...

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#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges
Conference Coverage

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challe...

10y Melanie White

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, ...

Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live Ne...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT
Marketing

Privacy is Dead, So What Do We Do Next? An Interview With JWT

10y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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Storyscaping is the New Digital Storytelling, Says SapientNitro
Marketing

Storyscaping is the New Digital Storytelling, Says SapientNitro

10y Melanie White

Storyscaping is the New Digital Storytelling, Says...

Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...

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Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY
Analytics

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

10y Melanie White

Unraveling Big Data With Majestic SEO's Dixon Jone...

How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...

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SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?
Automotive

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

10y Melanie White

SXSW 2014: Interview with Pandora – Are Connected ...

ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...

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