SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership
Marketing

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

10y Melanie White

SXSW 2014: Omnicom Digital’s CEO Talks Instagram P...

Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...

View article
SXSW 2014: George Takei’s Take on Social Media and YouTube
Media

SXSW 2014: George Takei’s Take on Social Media and YouTube

10y Melanie White

SXSW 2014: George Takei’s Take on Social Media and...

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...

View article
SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]
Marketing

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

10y Melanie White

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumer...

Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...

View article
Get the latest analysis and reports delivered to your inbox daily
SXSW 2014: Monetization Opportunities in a Sharing Economy
Social

SXSW 2014: Monetization Opportunities in a Sharing Economy

10y Melanie White

SXSW 2014: Monetization Opportunities in a Sharing...

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...

View article
SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables
Marketing

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

View article
Facebook’s $19 Bn for WhatsApp: Crazy or Genius?
Media

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

10y Melanie White

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Read More...

View article
Facebook Acquires WhatsApp in $19 Billion Deal
Media

Facebook Acquires WhatsApp in $19 Billion Deal

10y Melanie White

Facebook Acquires WhatsApp in $19 Billion Deal

Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fas...

View article
Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?
Media

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

10y Melanie White

Flappy Bird Stops Flapping Despite $50K Per Day Ad...

Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....

View article
Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?
Data insights

Leading Question: How Will the Internet of Things Change Digital Marketing ...

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

View article
Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace
Display Advertising

Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace

10y Melanie White

Guardian Strengthens Revenue With Launch of Privat...

UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...

View article
CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Display Advertising

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Pr...

10y Melanie White

CES 2014: Yahoo Reveals Aviate Acquisition, News D...

Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...

View article
No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile
Media

No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every M...

10y Melanie White

No.8 Most Read Article of 2013: Cannes 2013 Video:...

The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Ca...

View article
Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers
Marketing

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

10y Melanie White

Educational Initiative B2Beacon Launches to Assist...

B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...

View article
VIDEO: What Should Digital Marketers be Focused on in 2014?
Marketing

VIDEO: What Should Digital Marketers be Focused on in 2014?

10y Melanie White

VIDEO: What Should Digital Marketers be Focused on...

Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...

View article
SES Conference & Expo Rebrands to ClickZ Live
Conference Coverage

SES Conference & Expo Rebrands to ClickZ Live

10y Melanie White

SES Conference & Expo Rebrands to ClickZ Live

ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...

View article
VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]
Ad Industry Metrics

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

10y Melanie White

VIDEO: Agencies Face Significant Digital Marketing...

Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...

View article
#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]
Search

#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

10y Melanie White

#SESCHI: Influx of Newbies Shows Maturity of Searc...

The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...

View article
Pinterest Introduces Related Pins for Better Discovery
Social

Pinterest Introduces Related Pins for Better Discovery

10y Melanie White

Pinterest Introduces Related Pins for Better Disco...

Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Read More...

View article
Twitter Sets IPO Price at a Precautious $17 to $20 a Share
Social

Twitter Sets IPO Price at a Precautious $17 to $20 a Share

10y Melanie White

Twitter Sets IPO Price at a Precautious $17 to $20...

Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Read More...

View article
VIDEO: How Chanel Inspired a Girls Lounge for Marketers
Media

VIDEO: How Chanel Inspired a Girls Lounge for Marketers

11y Melanie White

VIDEO: How Chanel Inspired a Girls Lounge for Mark...

Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...

View article
The New Online Advertising is Rich in Scientific Method
Media

The New Online Advertising is Rich in Scientific Method

11y Melanie White

The New Online Advertising is Rich in Scientific M...

Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...

View article
Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
Social

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

11y Melanie White

Woohoo, Facebook Finally Lets Users Edit Posts Aft...

For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS vers...

View article
Content Curation for Brands - Time to Take a Deeper Dive
Media

Content Curation for Brands - Time to Take a Deeper Dive

11y Melanie White

Content Curation for Brands - Time to Take a Deepe...

Content curation is about adding value, not getting a quick marketing fix. Read More...

View article
ClickZ Names Winners of 2013 Hall of Fame Awards
Marketing

ClickZ Names Winners of 2013 Hall of Fame Awards

11y Melanie White

ClickZ Names Winners of 2013 Hall of Fame Awards

ClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals...

View article
Video: BrightEdge Focuses on Innovation and Delivering for Customers
Marketing

Video: BrightEdge Focuses on Innovation and Delivering for Customers

11y Melanie White

Video: BrightEdge Focuses on Innovation and Delive...

An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...

View article
Ticketmaster CEO Jumps Ship to Twitter
Social

Ticketmaster CEO Jumps Ship to Twitter

11y Melanie White

Ticketmaster CEO Jumps Ship to Twitter

Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Read More...

View article
Barclaycard US Asks Fans What They #LiketoLove
Social

Barclaycard US Asks Fans What They #LiketoLove

11y Melanie White

Barclaycard US Asks Fans What They #LiketoLove

Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Read More...

View article