The Ad That Got Everyone Talking - and Not in a Good Way
Media

The Ad That Got Everyone Talking - and Not in a Good Way

11y Melanie White

The Ad That Got Everyone Talking - and Not in a Go...

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...

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Tealium Offers 500 Digital Marketing Vendor Tags
Marketing

Tealium Offers 500 Digital Marketing Vendor Tags

11y Melanie White

Tealium Offers 500 Digital Marketing Vendor Tags

Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Read More...

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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Marketing

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

11y Melanie White

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnersh...

ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Read More...

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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Marketing

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

11y Melanie White

VIDEO: Adobe Marketing Cloud Brings Efficiency to ...

ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...

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AP Twitter Hacking Highlights Need for Increased Online Security Measures
Social

AP Twitter Hacking Highlights Need for Increased Online Security Measures

11y Melanie White

AP Twitter Hacking Highlights Need for Increased O...

Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House,...

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Nissan Sentra Wants to Impress With Omar Epps
Marketing

Nissan Sentra Wants to Impress With Omar Epps

11y Melanie White

Nissan Sentra Wants to Impress With Omar Epps

Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...

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ClickZ and BrightWave Publish New Email Marketing Book
Email

ClickZ and BrightWave Publish New Email Marketing Book

11y Melanie White

ClickZ and BrightWave Publish New Email Marketing ...

ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why E...

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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Media

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

11y Melanie White

IAB Mobile Marketplace: Understanding the Full Val...

If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...

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Google Relaunches Person Finder In Response To Boston Tragedy
Search

Google Relaunches Person Finder In Response To Boston Tragedy

11y Melanie White

Google Relaunches Person Finder In Response To Bos...

Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share info...

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Twitter's Take on the Boston Marathon Tragedy
Social

Twitter's Take on the Boston Marathon Tragedy

11y Melanie White

Twitter's Take on the Boston Marathon Tragedy

As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront ...

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VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Marketing

VIDEO: Why Tailored Marketing to Female Consumers is Imperative

11y Melanie White

VIDEO: Why Tailored Marketing to Female Consumers ...

ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers...

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Travelocity Sees 67% Boost in SEO
Search

Travelocity Sees 67% Boost in SEO

11y Melanie White

Travelocity Sees 67% Boost in SEO

Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Read More...

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VIDEO: The Evolution of the New Inbox [Email Marketing]
Email

VIDEO: The Evolution of the New Inbox [Email Marketing]

11y Melanie White

VIDEO: The Evolution of the New Inbox [Email Marke...

ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...

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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Media

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

11y Melanie White

VIDEO- The Value of Native Advertising With Stumbl...

ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...

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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Marketing

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrend...

11y Melanie White

VIDEO: Big City, Bright Lights, Brighter Shoes #Di...

#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...

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VIDEO: Content Marketing Winners and Losers With Lee Odden
Marketing

VIDEO: Content Marketing Winners and Losers With Lee Odden

11y Melanie White

VIDEO: Content Marketing Winners and Losers With L...

ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...

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VIDEO: The Drive Towards Convergence Analytics
Analytics

VIDEO: The Drive Towards Convergence Analytics

11y Melanie White

VIDEO: The Drive Towards Convergence Analytics

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Read More...

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#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics
Conference Coverage

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence...

11y Melanie White

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugu...

The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Mark...

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Spotlight on John Gagnon, Bing Ads' Evangelist
Agency Spotlight

Spotlight on John Gagnon, Bing Ads' Evangelist

11y Melanie White

Spotlight on John Gagnon, Bing Ads' Evangelist

An interview with the Bing Ads evangelist for small businesses. Read More...

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Digitas Selects Weisman as New CEO for North America
Marketing

Digitas Selects Weisman as New CEO for North America

11y Melanie White

Digitas Selects Weisman as New CEO for North Ameri...

Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Read More...

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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Marketing

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

11y Melanie White

SXSW 2013: Talking Shoes and Road Trip Smileage Wi...

Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...

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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Media

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

11y Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers Wit...

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...

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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Social

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

11y Melanie White

SXSW 2013: Taco Bell Rocks Austin With Feed the Be...

Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...

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SXSW 2013: Cruising Austin's Roads With Chevrolet
Marketing

SXSW 2013: Cruising Austin's Roads With Chevrolet

11y Melanie White

SXSW 2013: Cruising Austin's Roads With Chevrolet

Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...

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SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Marketing

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

11y Melanie White

SXSW 2013: Oreo Makes Its First SXSW Debut (As Wel...

The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...

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Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Marketing

Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates

11y Melanie White

Adobe Summit: CEO Narayen Urges Marketers to Abide...

In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...

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Skies the Limit for New Oreo App
Media

Skies the Limit for New Oreo App

11y Melanie White

Skies the Limit for New Oreo App

There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...

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