Automotive Marketing Veteran Jumps Ship to Chevrolet
Marketing

Automotive Marketing Veteran Jumps Ship to Chevrolet

11y Melanie White

Automotive Marketing Veteran Jumps Ship to Chevrol...

General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...

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Oscars Social Buzz Reaches All Time High
Social

Oscars Social Buzz Reaches All Time High

11y Melanie White

Oscars Social Buzz Reaches All Time High

The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...

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Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign
Social

Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Move...

11y Melanie White

Social Media Week: Ford Embraces Relationships Wit...

As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week Ne...

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MMA Appoints New Members to Board of Directors
Media

MMA Appoints New Members to Board of Directors

11y Melanie White

MMA Appoints New Members to Board of Directors

The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...

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BlueGlass Acquires Idealizer and Secures European Hub
Marketing

BlueGlass Acquires Idealizer and Secures European Hub

11y Melanie White

BlueGlass Acquires Idealizer and Secures European ...

Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the ...

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Travelers Fly High With Social Seating Solution
Social

Travelers Fly High With Social Seating Solution

11y Melanie White

Travelers Fly High With Social Seating Solution

AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...

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Google+ Strengthens Social Position With 9,400 Percent Growth
Search

Google+ Strengthens Social Position With 9,400 Percent Growth

11y Melanie White

Google+ Strengthens Social Position With 9,400 Per...

Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a repo...

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Digitas and LBi Merge to Become Complete International Digital Agency
Marketing

Digitas and LBi Merge to Become Complete International Digital Agency

11y Melanie White

Digitas and LBi Merge to Become Complete Internati...

Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...

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Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs
Analytics

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

11y Melanie White

Twitter Secures Its Largest Deal With Acquisition ...

Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...

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Internet Marketing Ninjas Hires Chris Boggs as CMO
Marketing

Internet Marketing Ninjas Hires Chris Boggs as CMO

11y Melanie White

Internet Marketing Ninjas Hires Chris Boggs as CMO

Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working close...

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Machinima and Ultra Music Form Partnership to Boost Engagement
Media

Machinima and Ultra Music Form Partnership to Boost Engagement

11y Melanie White

Machinima and Ultra Music Form Partnership to Boos...

Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...

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Rio SEO Launches Social Media Marketing Suite
Search

Rio SEO Launches Social Media Marketing Suite

11y Melanie White

Rio SEO Launches Social Media Marketing Suite

Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Read More...

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Agency Profile: Performance Is Key for Convurgency
Marketing

Agency Profile: Performance Is Key for Convurgency

11y Melanie White

Agency Profile: Performance Is Key for Convurgency

"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...

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Bid Management- Why It Matters
Search

Bid Management- Why It Matters

11y Melanie White

Bid Management- Why It Matters

In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...

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ClickZ and SEMPO Launch Search Marketer Salary Survey
Search

ClickZ and SEMPO Launch Search Marketer Salary Survey

11y Melanie White

ClickZ and SEMPO Launch Search Marketer Salary Sur...

ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in rel...

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LivingSocial Appoints Barry Judge as CMO
Social

LivingSocial Appoints Barry Judge as CMO

11y Melanie White

LivingSocial Appoints Barry Judge as CMO

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of...

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ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics
Analytics

ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence An...

11y Melanie White

ClickZ and Efectyv Marketing Launch Industry-First...

ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...

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AOL Advertising.com Group Hires Kline as CMO
Marketing

AOL Advertising.com Group Hires Kline as CMO

11y Melanie White

AOL Advertising.com Group Hires Kline as CMO

AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertis...

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VIDEO: ClickZ Talks Mobile Metrics With comScore
Media

VIDEO: ClickZ Talks Mobile Metrics With comScore

11y Melanie White

VIDEO: ClickZ Talks Mobile Metrics With comScore

ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...

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Twitter Extends Reach Into APAC By Partnering With Komli Media
Marketing

Twitter Extends Reach Into APAC By Partnering With Komli Media

11y Melanie White

Twitter Extends Reach Into APAC By Partnering With...

Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising...

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VIDEO: ClickZ Talks Engagement With Industry Evangelist
Media

VIDEO: ClickZ Talks Engagement With Industry Evangelist

11y Melanie White

VIDEO: ClickZ Talks Engagement With Industry Evang...

ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Read More...

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AOL Appoints Head of Agency and Industry Relations
Marketing

AOL Appoints Head of Agency and Industry Relations

11y Melanie White

AOL Appoints Head of Agency and Industry Relations

AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...

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SapientNitro Hires Former BBDO CEO
Marketing

SapientNitro Hires Former BBDO CEO

11y Melanie White

SapientNitro Hires Former BBDO CEO

SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...

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SES Chicago: Mobile Apps or Sites. That Is the Question
Media

SES Chicago: Mobile Apps or Sites. That Is the Question

11y Melanie White

SES Chicago: Mobile Apps or Sites. That Is the Que...

The contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....

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SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Ad Industry Metrics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

11y Melanie White

SES Chicago: ClickZ and Google Analytics Unveil Mo...

Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...

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ClickZ Weathers the Storm
Marketing

ClickZ Weathers the Storm

11y Melanie White

ClickZ Weathers the Storm

Flooded homes, ruined cars, blacked out streets... these are the kinds of things you see "somewhere else," not in New York City. Despite the devastati...

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Kenshoo Secures $12 Million in Late Stage Financing
Marketing

Kenshoo Secures $12 Million in Late Stage Financing

11y Melanie White

Kenshoo Secures $12 Million in Late Stage Financin...

Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investor...

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