Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Marketing

Isocket Raises $8 Million to Revolutionize Direct Ad Sales

11y Melanie White

Isocket Raises $8 Million to Revolutionize Direct ...

Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...

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Financial Traders Turn to Social Network
Community Management

Financial Traders Turn to Social Network

11y Melanie White

Financial Traders Turn to Social Network

New social networking site will allow FX traders to connect to their peers – and to trade Read More...

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GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
Agency Spotlight

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

12y Melanie White

GroupM Digital Hire Aims for Best Pricing With Gro...

GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Read More...

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VIDEO: ClickZ Talks Big Data With BBDO
Data insights

VIDEO: ClickZ Talks Big Data With BBDO

12y Melanie White

VIDEO: ClickZ Talks Big Data With BBDO

The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal...

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Video Drives Clothing Sales
Ecommerce

Video Drives Clothing Sales

12y Melanie White

Video Drives Clothing Sales

More than 30 percent of shoppers used YouTube to shop for apparel. Read More...

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Majority in US and UK Said They'd Interact with Mobile Olympics Ads
Media

Majority in US and UK Said They'd Interact with Mobile Olympics Ads

12y Melanie White

Majority in US and UK Said They'd Interact with Mo...

Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Read More...

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Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

12y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

12y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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Stone Skipping Is Social for Outdoorsy Sun Valley Resort
Marketing

Stone Skipping Is Social for Outdoorsy Sun Valley Resort

12y Melanie White

Stone Skipping Is Social for Outdoorsy Sun Valley ...

Eleven created real-time digital stone skipping experience in digital only campaign. Read More...

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Online Ad Spend Up 12% Globally in Q1
Ad Industry Metrics

Online Ad Spend Up 12% Globally in Q1

12y Melanie White

Online Ad Spend Up 12% Globally in Q1

Nielsen said online ad spending rose 35% in the Middle East and Africa. Read More...

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