Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
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From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York.
Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.