Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
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Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.
As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.