Email vs. SMS
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Email vs. SMS

13y Melinda Krueger

Email vs. SMS

In the end, customers want three things: entertainment, information, or a good deal. Read More...

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4 Things Newbie Mobile Marketers Should Do Now
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4 Things Newbie Mobile Marketers Should Do Now

13y Melinda Krueger

4 Things Newbie Mobile Marketers Should Do Now

Some basics of mobile marketing and how they can help you become an industry expert. Read More...

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The New Reality of Mobile
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The New Reality of Mobile

13y Melinda Krueger

The New Reality of Mobile

A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Read More...

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Don't Let Your Data Get in the Way of Your Marketing
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Don't Let Your Data Get in the Way of Your Marketing

13y Melinda Krueger

Don't Let Your Data Get in the Way of Your Marketi...

SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Read More...

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Customer As CEO: 3 Keys to Mobile Strategy
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Customer As CEO: 3 Keys to Mobile Strategy

13y Melinda Krueger

Customer As CEO: 3 Keys to Mobile Strategy

Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Read More...

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