According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...
View articleEarlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleMobile has proven itself to be a permanent fixture that "the year of mobile" no longer applies. Here are four less-established, emerging trends to loo...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleMarketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...
View article
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View article
The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View article
The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleAs you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View article
The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleBuilding a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...
View article