Five mobile must-haves to impact the customer journey this holiday season

Media Five mobile must-haves to impact the customer journey this holiday season

6y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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The emergence of the voice UI and intelligent assistants

Disruptive MarTech The emergence of the voice UI and intelligent assistants

6y Michael Della Penna

The emergence of the voice UI and intelligent assi...

Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...

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Location, location, location: the golden rules of real estate and now technology

Acquisition Location, location, location: the golden rules of real estate and now technology

7y Michael Della Penna

Location, location, location: the golden rules of ...

“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...

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Looking past mobile: Four trends to watch out for

Mobile Looking past mobile: Four trends to watch out for

7y Michael Della Penna

Looking past mobile: Four trends to watch out for

Mobile has proven itself to be a permanent fixture that "the year of mobile" no longer applies. Here are four less-established, emerging trends to loo...

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Six ways to grow your app downloads and success

Mobile Six ways to grow your app downloads and success

7y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

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What’s next for programmatic? Six big trends to watch

Advanced Email Marketing What’s next for programmatic? Six big trends to watch

7y Michael Della Penna

What’s next for programmatic? Six big trends to wa...

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...

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How to clobber your competition using these three P's

Competition How to clobber your competition using these three P's

7y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

7y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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The art and science behind creating magic mobile moments

Media The art and science behind creating magic mobile moments

7y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Why micro moments will require mobile magic

Media Why micro moments will require mobile magic

7y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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Your 5 Mobile Musts This Holiday Season

Media Your 5 Mobile Musts This Holiday Season

7y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Media Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

7y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

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Mobile and the Travel Consumer

Media Mobile and the Travel Consumer

8y Michael Della Penna

Mobile and the Travel Consumer

Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...

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5 Imperatives for Mobile Success

Media 5 Imperatives for Mobile Success

8y Michael Della Penna

5 Imperatives for Mobile Success

Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...

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The Promising Features That Make The Apple Watch A Powerful Marketing Platform

Media The Promising Features That Make The Apple Watch A Powerful Marketing Platform

8y Michael Della Penna

The Promising Features That Make The Apple Watch A...

The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...

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Managing the Mobile Customer Journey

Media Managing the Mobile Customer Journey

8y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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The Power of Real-Time, Predictive Decisioning in a Mobile-First World

Media The Power of Real-Time, Predictive Decisioning in a Mobile-First World

8y Michael Della Penna

The Power of Real-Time, Predictive Decisioning in ...

The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...

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4 Essential Elements to Building the Ultimate Data Cloud

Data insights 4 Essential Elements to Building the Ultimate Data Cloud

8y Michael Della Penna

4 Essential Elements to Building the Ultimate Data...

In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...

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Marketing Resolutions – How to Build a Better Customer Experience

Marketing Marketing Resolutions – How to Build a Better Customer Experience

8y Michael Della Penna

Marketing Resolutions – How to Build a Better Cust...

As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...

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10 Digital Marketing Predictions for 2015

Marketing 10 Digital Marketing Predictions for 2015

8y Michael Della Penna

10 Digital Marketing Predictions for 2015

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...

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Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

Ecommerce Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

8y Michael Della Penna

Leveraging Beacons to Create Great In-Store Experi...

Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...

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The Top Technologies You Need to Juice Your Post-Holiday Sales

Marketing The Top Technologies You Need to Juice Your Post-Holiday Sales

8y Michael Della Penna

The Top Technologies You Need to Juice Your Post-H...

Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...

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Twitter and Apple Are Changing the Way We Shop

Social Twitter and Apple Are Changing the Way We Shop

8y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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2015 Planning - Big Budget Considerations for Every CMO

Marketing 2015 Planning - Big Budget Considerations for Every CMO

9y Michael Della Penna

2015 Planning - Big Budget Considerations for Ever...

It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement

Community Management What Fitness/Wellness Apps Can Teach Us About Community Engagement

9y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Community Management How Social Media Connects Us to the Things We Love and Transforms Life Experiences

9y Michael Della Penna

How Social Media Connects Us to the Things We Love...

The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...

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The 7 Essentials to Building an Active, Engaged Social Community

Community Management The 7 Essentials to Building an Active, Engaged Social Community

9y Michael Della Penna

The 7 Essentials to Building an Active, Engaged So...

Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...

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