Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more
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Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.
Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation.