A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

10y Michael Della Penna

A Week With My Wearable – 5 Reasons Why I Love My ...

A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...

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Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

10y Michael Della Penna

Content Is King – Again: 10 Tips to Building a Win...

Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...

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Identity Management and Data Management Platforms Take Center Stage in 2014

Identity Management and Data Management Platforms Take Center Stage in 2014

10y Michael Della Penna

Identity Management and Data Management Platforms ...

It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...

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The Ultimate Mobile Push Provider Scorecard

The Ultimate Mobile Push Provider Scorecard

10y Michael Della Penna

The Ultimate Mobile Push Provider Scorecard

This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...

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10 Social & Digital Media Predictions for 2014

10 Social & Digital Media Predictions for 2014

10y Michael Della Penna

10 Social & Digital Media Predictions for 2014

It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Read More...

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6 Must-Haves for Your Next Mobile Push Notification Partner

6 Must-Haves for Your Next Mobile Push Notification Partner

10y Michael Della Penna

6 Must-Haves for Your Next Mobile Push Notificatio...

Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...

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New Technologies to Help Juice Your Holiday Sales

New Technologies to Help Juice Your Holiday Sales

10y Michael Della Penna

New Technologies to Help Juice Your Holiday Sales

Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...

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5 Ways Mobile Marketing Can Help Retailers This Holiday Season

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

11y Michael Della Penna

5 Ways Mobile Marketing Can Help Retailers This Ho...

If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...

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Primetime All the Time

Primetime All the Time

11y Michael Della Penna

Primetime All the Time

How data, device, and detection will revolutionize your community. Read More...

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5 Tips to Building a Better Customer Experience and Community

5 Tips to Building a Better Customer Experience and Community

11y Michael Della Penna

5 Tips to Building a Better Customer Experience an...

The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the ...

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10 Ways to Turn Your App Into a Power Community Using Push

10 Ways to Turn Your App Into a Power Community Using Push

11y Michael Della Penna

10 Ways to Turn Your App Into a Power Community Us...

Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Read More...

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You Are What You Like

You Are What You Like

11y Michael Della Penna

You Are What You Like

Social data yields important audience insights. Read More

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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

11y Michael Della Penna

Spring Cleanup: Bad Data, Not Big Data, Needs Your...

This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data ...

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Mobile Marketing Madness

Mobile Marketing Madness

11y Michael Della Penna

Mobile Marketing Madness

Three ways to prepare and flourish in a mobile world. Read More

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6 Super Bowl Marketing Lessons

6 Super Bowl Marketing Lessons

11y Michael Della Penna

6 Super Bowl Marketing Lessons

Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...

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10 Digital Marketing Predictions for 2013

10 Digital Marketing Predictions for 2013

11y Michael Della Penna

10 Digital Marketing Predictions for 2013

Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Read More...

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10 Relationship-First Mobile Marketing Best Practices

10 Relationship-First Mobile Marketing Best Practices

11y Michael Della Penna

10 Relationship-First Mobile Marketing Best Practi...

How do you build a relationship and community around SMS? Read More...

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What Measurement Tools Are Best for Your Brand

What Measurement Tools Are Best for Your Brand

11y Michael Della Penna

What Measurement Tools Are Best for Your Brand

A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Read More...

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3 Tactics to Help Drive Marketing Success From Your Community This Holiday

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

11y Michael Della Penna

3 Tactics to Help Drive Marketing Success From You...

How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Read More...

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Facebook Hits the Display Retargeting Reset Button

Facebook Hits the Display Retargeting Reset Button

12y Michael Della Penna

Facebook Hits the Display Retargeting Reset Button

How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what yo...

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6 Ways to Get Social Data Working for Your Brand

6 Ways to Get Social Data Working for Your Brand

12y Michael Della Penna

6 Ways to Get Social Data Working for Your Brand

How you can make big data actionable and scalable via targeted email communications and social posts. Read More...

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The 7 Habits of Highly Successful Community Managers

The 7 Habits of Highly Successful Community Managers

12y Michael Della Penna

The 7 Habits of Highly Successful Community Manage...

What separates the superstars from the duds in community management? Read More...

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How Mobile Madness Is Redefining Marketing and Community Engagement

How Mobile Madness Is Redefining Marketing and Community Engagement

12y Michael Della Penna

How Mobile Madness Is Redefining Marketing and Com...

Five things every brand should be doing now to remain relevant in the mobile era. Read More...

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Ratings and Reviews - A Foundation for Magical Community Marketing

Ratings and Reviews - A Foundation for Magical Community Marketing

12y Michael Della Penna

Ratings and Reviews - A Foundation for Magical Com...

What's the magic formula for defining your consumers' experience with your brands? Read More...

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3 Social Community Strategies to Drive Innovation, Engagement, and Sales

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

12y Michael Della Penna

3 Social Community Strategies to Drive Innovation,...

Have you nurtured an active community of brand advocates? Here's what's next. Read More...

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Pining for Pinterest

Pining for Pinterest

12y Michael Della Penna

Pining for Pinterest

How to put the platform to work for your brand. Read More

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Will Facebook's Premium Ads Be a Game Changer?

Will Facebook's Premium Ads Be a Game Changer?

12y Michael Della Penna

Will Facebook's Premium Ads Be a Game Changer?

Can Premium Ads redefine advertising and keep Facebook on top? Read More...

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