Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process.
Articles by this author
The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.
In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?
As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience.
In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.