The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.
Articles by this author
In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?
As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience.
In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.
Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season.