The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration of Apple Pay.
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Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process.
The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.
In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?
As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience.