Building Community Engagement Around Key Events

Building Community Engagement Around Key Events

12y Michael Della Penna

Building Community Engagement Around Key Events

Invest in unique content, aggregate and curate, and prepare and promote. Read More...

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Using Data to Build and Strengthen Community Connections

Using Data to Build and Strengthen Community Connections

12y Michael Della Penna

Using Data to Build and Strengthen Community Conne...

How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Read More...

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How to Grow Your Twitter Followers - 10 'for Real' Tips

How to Grow Your Twitter Followers - 10 'for Real' Tips

12y Michael Della Penna

How to Grow Your Twitter Followers - 10 'for Real'...

Best practices brands can employ to keep it real when it comes to growing Twitter followers. Read More...

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Five Post-Holiday Social Media Must-Do's!

Five Post-Holiday Social Media Must-Do's!

12y Michael Della Penna

Five Post-Holiday Social Media Must-Do's!

What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Read More...

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11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

12y Michael Della Penna

11 Ways to Leverage the Power of Social Media for ...

While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Read Mo...

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The Socialization of Music, TV, and Live Events

The Socialization of Music, TV, and Live Events

13y Michael Della Penna

The Socialization of Music, TV, and Live Events

Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Read More...

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Building the Case for a Bigger Social Media Budget

Building the Case for a Bigger Social Media Budget

13y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

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Community Measurement - What to Measure and Why!

Community Measurement - What to Measure and Why!

13y Michael Della Penna

Community Measurement - What to Measure and Why!

Four key metrics to consider when integrating social media into the marketing mix. Read More...

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Social CRM – The Future Is Now

Social CRM – The Future Is Now

13y Michael Della Penna

Social CRM – The Future Is Now

Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Re...

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Building Commerce Around Your Facebook Community

Building Commerce Around Your Facebook Community

13y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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Hispanic + Social = $$

Hispanic + Social = $$

13y Michael Della Penna

Hispanic + Social = $$

Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Read More...

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Check In Before Users Check Out

Check In Before Users Check Out

13y Michael Della Penna

Check In Before Users Check Out

A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Read More...

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How to Get Twitter Working for Your Brand

How to Get Twitter Working for Your Brand

13y Michael Della Penna

How to Get Twitter Working for Your Brand

Six tips to get you started on building a community of influential and engaged followers. Read More...

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6 Steps to a Healthy Facebook Community

6 Steps to a Healthy Facebook Community

13y Michael Della Penna

6 Steps to a Healthy Facebook Community

Best practices for finding and connecting with brand advocates. Read More...

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