In search of sure-fire marketing rules? Then this article isn't for you. Some marketing gurus claim they've nailed down "rules" guaranteeing success in any and all industries. Mike claims that what worked for Frank will sink Mary faster than a hole in a rubber duckie.
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The Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "revolution" didn't change the nature of business and marketing strategies, and the Internet "revolution" won't, either.
The Web doesn't work miracles. It doesn't level the playing field or bring the little guy into the big leagues. But just because everyone else is scrambling onto the doom-and-gloom bandwagon doesn't mean it's time to get out of the game.
No marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy.
It turns out the early enthusiasts were right: The World Wide Web really does level the playing field. And it's leveling one company after another right to the ground.