Want Five Sure-Fire Marketing Rules?

Marketing Want Five Sure-Fire Marketing Rules?

20y Michael Fischler

Want Five Sure-Fire Marketing Rules?

In search of sure-fire marketing rules? Then this article isn't for you. Some marketing gurus claim they've nailed down "rules" guaranteeing success i...

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You Say We've Had a Revolution?

Marketing You Say We've Had a Revolution?

20y Michael Fischler

You Say We've Had a Revolution?

The Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...

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Don't Get on This Bandwagon

Marketing Don't Get on This Bandwagon

20y Michael Fischler

Don't Get on This Bandwagon

The Web doesn't work miracles. It doesn't level the playing field or bring the little guy into the big leagues. But just because everyone else is scra...

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Choose Your Weapons Wisely

Marketing Choose Your Weapons Wisely

20y Michael Fischler

Choose Your Weapons Wisely

No marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy. Read More...

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The Level Playing Field Is an Empty Lot

Marketing The Level Playing Field Is an Empty Lot

20y Michael Fischler

The Level Playing Field Is an Empty Lot

It turns out the early enthusiasts were right: The World Wide Web really does level the playing field. And it's leveling one company after another rig...

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Marketing: More Science Than Art

Marketing Marketing: More Science Than Art

20y Michael Fischler

Marketing: More Science Than Art

Marketing is more than a necessary evil, and it's more than a cash sinkhole of ads and brochures. Is this fact or fiction? Or is it the future? Read M...

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Where Does the Net Buck Stop?

Marketing Where Does the Net Buck Stop?

21y Michael Fischler

Where Does the Net Buck Stop?

Building a Net-accessible business - which includes but is hardly limited to a web site - is expensive, time-consuming, technically complex, resource ...

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Let's Drive Over to Amazon and See What's New

Marketing Let's Drive Over to Amazon and See What's New

21y Michael Fischler

Let's Drive Over to Amazon and See What's New

Amazon.com. Here is a company that, operationally, is unparalleled. The folks there do everything right. They market on the web and via email brillian...

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Information Highway: Exit 404

Marketing Information Highway: Exit 404

21y Michael Fischler

Information Highway: Exit 404

Every touchpoint - even those that come from mistakes - is an opportunity. Quality business can be generated when you fall on your face entirely - if ...

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Referrer Madness

Marketing Referrer Madness

21y Michael Fischler

Referrer Madness

Referrer logs can be one of a web marketer's most useful weapons. Mike explains the referrer log itself, highlights its contents, and shares three way...

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Integrating Online and Offline Marketing

Marketing Integrating Online and Offline Marketing

21y Michael Fischler

Integrating Online and Offline Marketing

One of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned pr...

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The 'U.S. Wide Web' It Ain't

Marketing The 'U.S. Wide Web' It Ain't

21y Michael Fischler

The 'U.S. Wide Web' It Ain't

As the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...

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Branding Your Company With the Press

Marketing Branding Your Company With the Press

21y Michael Fischler

Branding Your Company With the Press

Mike talks turkey about how to handle press relations online if you're a B2B business. Tips on reaching the PR marketplace, identifying the players, u...

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Taking the WE Out of WEB

Marketing Taking the WE Out of WEB

21y Michael Fischler

Taking the WE Out of WEB

Mike tells you what happens when he sits with new clients to begin establishing goals and developing strategies to help them move their business onto ...

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If You Don't Have Anything Good to Say...

Marketing If You Don't Have Anything Good to Say...

21y Michael Fischler

If You Don't Have Anything Good to Say...

Mike has decided to write something good about the web for a change. What has occasioned this new direction and spared you his grousing about the web ...

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My Stinky Seven Redux

Marketing My Stinky Seven Redux

21y Michael Fischler

My Stinky Seven Redux

Remember when Mike gave you his "Seven Best Reasons to Stay Offline"? Well, plenty of you sent him your own stinklists, and the stinks they list run t...

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Configurable Navigation Systems

Marketing Configurable Navigation Systems

21y Michael Fischler

Configurable Navigation Systems

What drives Mike nuts is how hard web designers make it for people to find their way around a web site. Most web sites are about as focused and conven...

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My Seven Best Reasons to Stay Offline

Marketing My Seven Best Reasons to Stay Offline

22y Michael Fischler

My Seven Best Reasons to Stay Offline

Mike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...

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In Praise Of Plain Web Sites

Marketing In Praise Of Plain Web Sites

22y Michael Fischler

In Praise Of Plain Web Sites

After two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...

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Thank You For Clicking...Now, Please Get Out Of My Site

Marketing Thank You For Clicking...Now, Please Get Out Of My Site

22y Michael Fischler

Thank You For Clicking...Now, Please Get Out Of My...

Marketing myths come and go. The latest says that significant resources should be devoted to creating web sites that are so interesting that people wi...

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A Look Ahead

Media A Look Ahead

22y Michael Fischler

A Look Ahead

Michael Fischler tells you where he thinks the Net is headed in the not so distant future. Broad access, reliable functionality, less emphasis on comp...

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Web Advertising DOES Work

Marketing Web Advertising DOES Work

22y Michael Fischler

Web Advertising DOES Work

Listen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...

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Round-Up At The Branding Ranch

Marketing Round-Up At The Branding Ranch

22y Michael Fischler

Round-Up At The Branding Ranch

Creating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...

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Why Bad Web Sites Happen To Good CEOs

Media Why Bad Web Sites Happen To Good CEOs

22y Michael Fischler

Why Bad Web Sites Happen To Good CEOs

Are CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...

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Sweeping For Cobwebs

Marketing Sweeping For Cobwebs

22y Michael Fischler

Sweeping For Cobwebs

Michael Fischler is redesigning his web site. Sprucing it up to make it more usable and friendly and inviting. And in doing so he's identified some of...

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Powered By The Web

Analytics Powered By The Web

22y Michael Fischler

Powered By The Web

Michael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....

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Web Marketing: It's All Done With Mirrors

Marketing Web Marketing: It's All Done With Mirrors

22y Michael Fischler

Web Marketing: It's All Done With Mirrors

When qualified visitors first hit your site, they don't care about you. They don't care about your products. They don't care about what people are say...

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