The Keys to Key-Driver Analysis

The Keys to Key-Driver Analysis

23y Michael Hochster

The Keys to Key-Driver Analysis

Key-driver analysis is a powerful way to derive business value from customer-satisfaction data. And Michael's tips for successfully doing so will help...

View article
Stats Attack II: Correlation

Stats Attack II: Correlation

23y Michael Hochster

Stats Attack II: Correlation

Correlation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...

View article
The Myth of the Average Customer

The Myth of the Average Customer

23y Michael Hochster

The Myth of the Average Customer

For market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...

View article
Get the latest analysis and reports delivered to your inbox daily
How to Get Started With a Pre-Post Analysis

How to Get Started With a Pre-Post Analysis

23y Michael Hochster

How to Get Started With a Pre-Post Analysis

The pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key po...

View article
Experience the Power of Conversion

Experience the Power of Conversion

23y Michael Hochster

Experience the Power of Conversion

The definition of conversion ratio may be a mouthful, but you need to think with your head, not your stomach. A gut feeling is not the best way to mak...

View article
Counting What Counts

Counting What Counts

23y Michael Hochster

Counting What Counts

If you want to measure site traffic, you'll have to count what counts. So... What counts? What tools count what counts? What measurements do the tools...

View article
Don't Have a Stats Attack

Don't Have a Stats Attack

23y Michael Hochster

Don't Have a Stats Attack

It's time for a little statistics. Wait, come back! This isn't a flashback to your college stats course. No scary formulas, just an overview of key co...

View article
What Do Your Customers Really Want?

What Do Your Customers Really Want?

23y Michael Hochster

What Do Your Customers Really Want?

Want to know what your customers want? Ask them. The customer satisfaction survey can be a very useful tool in making critical business decisions. Mik...

View article
Getting the Customer Feedback You Need

Getting the Customer Feedback You Need

23y Michael Hochster

Getting the Customer Feedback You Need

"Ask a silly question, get a silly answer." This playground put-down contains a hard kernel of marketing truth. If you want to gather actionable custo...

View article
Sampling the Right Customers the Right Way

Sampling the Right Customers the Right Way

23y Michael Hochster

Sampling the Right Customers the Right Way

So Statistics 101 wasn't your favorite class. But chances are you recognize how important sound sampling methods are to conducting an effective resear...

View article
Stuck in Traffic?

Stuck in Traffic?

23y Michael Hochster

Stuck in Traffic?

Measuring your site's traffic is crucial to assessing where you're going. In this new column Internet analyst and statistician Michael Hochster will g...

View article