Michael Collins

Michael Collins is CMO and Managing Director of CFA Institute.

CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

4m Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

9m Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Forging customer connections through a strong brand voice

B2B Forging customer connections through a strong brand voice

9m Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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Five senior marketing roles that will dictate brand success in 2022

Digital Leaders Five senior marketing roles that will dictate brand success in 2022

11m Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

12m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

1y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

1y Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

1y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Marketing agility needs to be a strategic response

Digital Leaders Marketing agility needs to be a strategic response

1y Michael Collins

Marketing agility needs to be a strategic response

Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

2y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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