Michael Collins

Michael Collins is CMO and Managing Director of CFA Institute.

Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

1w Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

4w Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

3m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Marketing agility needs to be a strategic response

Digital Leaders Marketing agility needs to be a strategic response

4m Michael Collins

Marketing agility needs to be a strategic response

Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

6m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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