Your time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic positioning of a company while working on the tactical elements that will get it through this quarter.
Articles by this author
Don't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers.
Online sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standards, auditing bodies, and measurement tools to become more profitable.
Knowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an online media buy? A lot. Michelle spells out what you need to know... and how to find it.
The bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new breed of start-up companies. We are seeing three major changes: the successful companies are being helmed by seasoned leaders, start-ups no longer have to rely solely on VC funds, and products are actually available and functioning when the marketing of those products begins.