Redefining Engagement to Understand the Future of Marketing

Redefining Engagement to Understand the Future of Marketing

9y Michelle Killebrew

Redefining Engagement to Understand the Future of ...

Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...

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Social Business: Shifting From Noun to Verb

Social Business: Shifting From Noun to Verb

9y Michelle Killebrew

Social Business: Shifting From Noun to Verb

Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...

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New Content Economy? What’s Old Is New Again!

New Content Economy? What’s Old Is New Again!

9y Michelle Killebrew

New Content Economy? What’s Old Is New Again!

As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...

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Super Bowl XLIX: Ads, Trends, and Engagement

Super Bowl XLIX: Ads, Trends, and Engagement

9y Michelle Killebrew

Super Bowl XLIX: Ads, Trends, and Engagement

A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...

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Live Online Shopping Data: The Gift That Keeps Giving This Season

Live Online Shopping Data: The Gift That Keeps Giving This Season

9y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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How Social Is Your Business, Anyway?

How Social Is Your Business, Anyway?

9y Michelle Killebrew

How Social Is Your Business, Anyway?

Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...

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Data Tidal Wave: Opportunity and Responsibility

Data Tidal Wave: Opportunity and Responsibility

10y Michelle Killebrew

Data Tidal Wave: Opportunity and Responsibility

As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...

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The Future Is Now

The Future Is Now

10y Michelle Killebrew

The Future Is Now

Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...

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Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

10y Michelle Killebrew

Connect, Engage, Collaborate: People-Centric Engag...

New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...

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Insights for Business Transformation in This 3rd Platform Age

Insights for Business Transformation in This 3rd Platform Age

10y Michelle Killebrew

Insights for Business Transformation in This 3rd P...

There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...

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World-Class Customer Service in the Digital Age

World-Class Customer Service in the Digital Age

10y Michelle Killebrew

World-Class Customer Service in the Digital Age

The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...

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Rethink Social Media War Room Strategy

Rethink Social Media War Room Strategy

10y Michelle Killebrew

Rethink Social Media War Room Strategy

What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...

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Social Data: Inside Out

Social Data: Inside Out

10y Michelle Killebrew

Social Data: Inside Out

A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Read Mor...

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Thoughts on Disruption and Innovation

Thoughts on Disruption and Innovation

10y Michelle Killebrew

Thoughts on Disruption and Innovation

A panel discusses the connection between disruption and innovation in technology. Read More...

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Why Doesn’t Social Influence Shopping More?

Why Doesn’t Social Influence Shopping More?

10y Michelle Killebrew

Why Doesn’t Social Influence Shopping More?

Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...

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Are You Ignoring Your Best Brand Advocates?

Are You Ignoring Your Best Brand Advocates?

10y Michelle Killebrew

Are You Ignoring Your Best Brand Advocates?

Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giv...

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Demand Generation + Social + Mobile = BFFs

Demand Generation + Social + Mobile = BFFs

11y Michelle Killebrew

Demand Generation + Social + Mobile = BFFs

How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Read More...

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What Does It Really Mean to Be a Social Business?

What Does It Really Mean to Be a Social Business?

11y Michelle Killebrew

What Does It Really Mean to Be a Social Business?

There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of oper...

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