Reinventing the CMO

Display Advertising Reinventing the CMO

5y Mike Baker
Looking to Cut Marketing Costs?

Display Advertising Looking to Cut Marketing Costs?

5y Mike Baker
The Next Big Trend in Digital Marketing: Programmatic Premium

Display Advertising The Next Big Trend in Digital Marketing: Programmatic Premium

5y Mike Baker
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A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

Display Advertising A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

6y Mike Baker
Leading the Agency Evolution

Display Advertising Leading the Agency Evolution

6y Mike Baker
Will Digital Advertising Wait for Your Brand?

Display Advertising Will Digital Advertising Wait for Your Brand?

6y Mike Baker
5 Ways to Reinvent the AOR for the Digital Age

Display Advertising 5 Ways to Reinvent the AOR for the Digital Age

6y Mike Baker
Can Audience Insights Boost the ROI of Social Media Ads?

Display Advertising Can Audience Insights Boost the ROI of Social Media Ads?

6y Mike Baker
'Adjust' Your Video Strategies for Better Results

Display Advertising 'Adjust' Your Video Strategies for Better Results

7y Mike Baker
Online Advertising Goes Open Source

Display Advertising Online Advertising Goes Open Source

7y Mike Baker
The Future of Advertising: How Technology Is Transforming Consumer Engagement

Display Advertising The Future of Advertising: How Technology Is Transforming Consumer Engagement

7y Mike Baker
Search and Display: Has Convergence Arrived?

Display Advertising Search and Display: Has Convergence Arrived?

7y Mike Baker
Advances in Audience Buying: What's Next?

Display Advertising Advances in Audience Buying: What's Next?

7y Mike Baker
A 10-Step Guide to Evaluating Demand-Side Platforms

Display Advertising A 10-Step Guide to Evaluating Demand-Side Platforms

8y Mike Baker
Tap Into the Real Value of Consumer Data With Real-Time Bidding

Display Advertising Tap Into the Real Value of Consumer Data With Real-Time Bidding

8y Mike Baker
How to Power Your 2010 Media Plan with Real-Time Bidding

Display Advertising How to Power Your 2010 Media Plan with Real-Time Bidding

8y Mike Baker
What Demand-Side Platforms Can Mean for a Media Plan

Display Advertising What Demand-Side Platforms Can Mean for a Media Plan

8y Mike Baker
Sizing Up the Sources of Real-Time Ad Inventory

Display Advertising Sizing Up the Sources of Real-Time Ad Inventory

8y Mike Baker
Real-Time Bidding: What It Is and Why It Matters

Display Advertising Real-Time Bidding: What It Is and Why It Matters

8y Mike Baker