The new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing.
Articles by this author
Putting the squeeze on creative is not the answer.
Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments.
As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes?
Getting to the heart of data-driven mobile advertising with Neo@Ogilvy.