Questioning the Future of Search
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Questioning the Future of Search

15y Mike Grehan

Questioning the Future of Search

How consumer embrace of social networks, online videos, and 24/7 connectivity will affect online marketing. Read More...

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RIP Ranking Report (And Good Riddance!)
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RIP Ranking Report (And Good Riddance!)

15y Mike Grehan

RIP Ranking Report (And Good Riddance!)

What's the point of having a rank at a search engine for a specific keyword or phrase if it doesn't send relevant traffic? Read More...

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Future Proofing Your Search Marketing Strategy
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Future Proofing Your Search Marketing Strategy

15y Mike Grehan

Future Proofing Your Search Marketing Strategy

Search engines could be forced to develop new ways to connect people online with content. What does that mean for marketers? Read More...

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More Marketing Tactics for an Uncertain Economy
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More Marketing Tactics for an Uncertain Economy

15y Mike Grehan

More Marketing Tactics for an Uncertain Economy

Where to find clues to understand a Web site visitor's intent. Second of two parts. Read More...

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Winning Marketing Tactics in an Uncertain Economy
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Winning Marketing Tactics in an Uncertain Economy

15y Mike Grehan

Winning Marketing Tactics in an Uncertain Economy

Web site investments to make to optimize your search engine marketing initiatives. First in a series. Read More...

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New Signals to Search Engines
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New Signals to Search Engines

15y Mike Grehan

New Signals to Search Engines

Yesterday's SEO advice could impede today's search marketing efforts. Read More...

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Why You Don't Rank on Search Engines
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Why You Don't Rank on Search Engines

16y Mike Grehan

Why You Don't Rank on Search Engines

The two main reasons your site doesn't rank well on the search engines. Read More...

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Book Review: "Website Optimization"
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Book Review: "Website Optimization"

16y Mike Grehan

Book Review: "Website Optimization"

Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization. Read More...

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Link-Building Hogwash
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Link-Building Hogwash

16y Mike Grehan

Link-Building Hogwash

Ten years ago, Google announced that linkage data was a major factor in its ranking algorithm. There's been plenty of progress in information retrieva...

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U.K. SEM: Who's Who and What's What
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U.K. SEM: Who's Who and What's What

16y Mike Grehan

U.K. SEM: Who's Who and What's What

U.S.-based and other international companies targeting the U.K. must be totally familiar with the finer nuances of culture and language. Read More...

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Search, That Was Mighty Sociable
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Search, That Was Mighty Sociable

16y Mike Grehan

Search, That Was Mighty Sociable

Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...

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Always Be Testing
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Always Be Testing

16y Mike Grehan

Always Be Testing

Google Website Optimizer may be free, but not every online marketer has the skill to use it. A new book opens up the Web site testing world to a wider...

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Power to the People Who Search
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Power to the People Who Search

16y Mike Grehan

Power to the People Who Search

Will there ever be a huge, global search engine with results completely powered real-life searchers? Read More...

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Will the Crawler Survive?
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Will the Crawler Survive?

16y Mike Grehan

Will the Crawler Survive?

Google's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure...

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What's a Brilliant Idea in Search?
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What's a Brilliant Idea in Search?

16y Mike Grehan

What's a Brilliant Idea in Search?

Eight search ideas to get to work for your business. Read More...

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Gearing Up for Pan-Asian Search Marketing
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Gearing Up for Pan-Asian Search Marketing

16y Mike Grehan

Gearing Up for Pan-Asian Search Marketing

Localization is key when optimizing search in Asia, but it's not as simple as translating keyword lists and ad copy. Learn more. Read More...

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SEO's Future: The 10 Blue Links Must Die
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SEO's Future: The 10 Blue Links Must Die

16y Mike Grehan

SEO's Future: The 10 Blue Links Must Die

If you're still selling SEO circa 1999, you're likely to paint yourself into a corner with a client. Read More...

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The Future of SEO
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The Future of SEO

16y Mike Grehan

The Future of SEO

An information junkie looks at the history of search and asks: "Where is this all headed?" Read More...

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Globe Trotting Search Marketing
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Globe Trotting Search Marketing

16y Mike Grehan

Globe Trotting Search Marketing

Points to check before selecting an international agency for interactive marketing. Read More...

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Analyze This, That, and the Other
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Analyze This, That, and the Other

16y Mike Grehan

Analyze This, That, and the Other

A new era of Web -- and search -- analytics. Read More

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A Deeper Dive Into adCenter
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A Deeper Dive Into adCenter

16y Mike Grehan

A Deeper Dive Into adCenter

Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Read More...

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Adversarial Information Retrieval -- That's Spam to You and Me
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Adversarial Information Retrieval -- That's Spam to You and Me

16y Mike Grehan

Adversarial Information Retrieval -- That's Spam t...

If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Read More...

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How to Avoid a Crash Landing
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How to Avoid a Crash Landing

16y Mike Grehan

How to Avoid a Crash Landing

Tim Ash's book on landing page optimization is a must-read for Web marketers. Read More...

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Search, That Was Mighty Sociable
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Search, That Was Mighty Sociable

16y Mike Grehan

Search, That Was Mighty Sociable

Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...

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Search and the Changing Face of Public Relations
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Search and the Changing Face of Public Relations

16y Mike Grehan

Search and the Changing Face of Public Relations

Are traditional PR firms on their way out? Read More...

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The Diminishing Value of the SEO Shop
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The Diminishing Value of the SEO Shop

16y Mike Grehan

The Diminishing Value of the SEO Shop

Why have search engines taken a massive leap forward and SEO appears stuck in a time warp? Read More...

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Let's Talk About Links
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Let's Talk About Links

16y Mike Grehan

Let's Talk About Links

Why do so many sites rely on paid links to get ranked in the first place? Read More...

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