Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion.
As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels.
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.