Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
Articles by this author
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
A look back at the past year's email scene and what the implications will be for your email program next year.
Four different types of list segmentation that can help you boost your revenue per email.
Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives.