Are You Delivering Emails That Matter?
Email

Are You Delivering Emails That Matter?

13y Mike Hotz

Are You Delivering Emails That Matter?

Four strategies that you can use to make your newsletter and promotional content more relevant to your subscribers. Read More...

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3 Strategies to Supercharge your B2B Email Program
Email

3 Strategies to Supercharge your B2B Email Program

13y Mike Hotz

3 Strategies to Supercharge your B2B Email Program

The email inbox isn't going away, but you need to keep it fresh for your subscribers and effective in meeting your marketing goals. Read More...

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Add SMS to Your Email Program
Email

Add SMS to Your Email Program

13y Mike Hotz

Add SMS to Your Email Program

When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Read More...

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Optimize Your Email for Mobile
Email

Optimize Your Email for Mobile

13y Mike Hotz

Optimize Your Email for Mobile

As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendl...

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3 Tactics to Add Dynamic Content to Your Email Program
Email

3 Tactics to Add Dynamic Content to Your Email Program

13y Mike Hotz

3 Tactics to Add Dynamic Content to Your Email Pro...

Integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning. Read More...

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5 Steps to Cook the 'Bacn'
Email

5 Steps to Cook the 'Bacn'

13y Mike Hotz

5 Steps to Cook the 'Bacn'

When you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan. Read More...

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Isn't It Time You Had a World-Class Preference Center?
Email

Isn't It Time You Had a World-Class Preference Center?

13y Mike Hotz

Isn't It Time You Had a World-Class Preference Cen...

Five tips to help you build a preference center that offers your subscribers the control they want and helps you deliver relevant, value-filled messag...

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Build Your Reach With QR Codes
Email

Build Your Reach With QR Codes

13y Mike Hotz

Build Your Reach With QR Codes

Using QR codes in your offline marketing will allow you to leverage your investment in offline media to build your online reach. Read More...

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3 Tactics for Effective B2B E-mail Segmentation
Email

3 Tactics for Effective B2B E-mail Segmentation

13y Mike Hotz

3 Tactics for Effective B2B E-mail Segmentation

Segmenting customers and prospects hinges on collecting and integrating click behavior and other data. Read More...

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Move Your E-mail Lead-Nurture Effort Up to the Middle
Email

Move Your E-mail Lead-Nurture Effort Up to the Middle

13y Mike Hotz

Move Your E-mail Lead-Nurture Effort Up to the Mid...

Build prospect relationships based on trust and value, not loose connections based upon offering the lowest price. Read More...

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How to Prepare for B2B E-mail's Future
Email

How to Prepare for B2B E-mail's Future

13y Mike Hotz

How to Prepare for B2B E-mail's Future

Because of social and mobile media, interaction with customers and prospects has evolved. Here are three ways to adapt. Read More...

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How Do You Integrate Mobile With B2B E-mail?
Email

How Do You Integrate Mobile With B2B E-mail?

13y Mike Hotz

How Do You Integrate Mobile With B2B E-mail?

Discover how your customers and prospects are using mobile and determine the messages that they will value the most. Read More...

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Where Does Mobile and Social Fit With B2B E-mail?
Email

Where Does Mobile and Social Fit With B2B E-mail?

13y Mike Hotz

Where Does Mobile and Social Fit With B2B E-mail?

Consider these four tips as you take your e-mail marketing efforts cross-channel. Read More...

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How a B2B E-mail Marketer Can Survive the Holidays
Email

How a B2B E-mail Marketer Can Survive the Holidays

13y Mike Hotz

How a B2B E-mail Marketer Can Survive the Holidays

Five tactics to consider as you finish this year's mailings. Read More...

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Mature and Improve Your E-mail Campaign in 2011
Email

Mature and Improve Your E-mail Campaign in 2011

13y Mike Hotz

Mature and Improve Your E-mail Campaign in 2011

Learn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...

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Make Your B2B E-mails the Best, Not the Worst, of 2011
Email

Make Your B2B E-mails the Best, Not the Worst, of 2011

13y Mike Hotz

Make Your B2B E-mails the Best, Not the Worst, of ...

Auditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Read M...

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5 Resolutions for B2B E-mail Marketers
Email

5 Resolutions for B2B E-mail Marketers

14y Mike Hotz

5 Resolutions for B2B E-mail Marketers

Think about your audience, think beyond your product, think about the customer lifecycle, think multichannel, and think quality over quantity. Read Mo...

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Gmail Priority Inbox: What Does It Mean for B2B E-mail Marketers?
Email

Gmail Priority Inbox: What Does It Mean for B2B E-mail Marketers?

14y Mike Hotz

Gmail Priority Inbox: What Does It Mean for B2B E-...

And five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Read More...

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5 Steps to Using E-mail Promos to Attract Event Attendees
Email

5 Steps to Using E-mail Promos to Attract Event Attendees

14y Mike Hotz

5 Steps to Using E-mail Promos to Attract Event At...

E-mail marketing for conferences and other events can help you understand your audience and more. Here's how. Read More...

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Time to Revamp Your B2B Newsletter
Email

Time to Revamp Your B2B Newsletter

14y Mike Hotz

Time to Revamp Your B2B Newsletter

Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. Read More...

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An Effective Lead-Nurturing Program in 3 Steps
Email

An Effective Lead-Nurturing Program in 3 Steps

14y Mike Hotz

An Effective Lead-Nurturing Program in 3 Steps

Develop a lead-nurture e-mail series that will help you gather more information about your leads so you qualify and prioritize them. Read More...

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3 Steps to Grow Your B2B E-mail List More Effectively
Email

3 Steps to Grow Your B2B E-mail List More Effectively

14y Mike Hotz

3 Steps to Grow Your B2B E-mail List More Effectiv...

Work with your sales team, build your list organically, and don't turn to list rental in a panic. Read More...

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Engagement Is Important, But What Does It Mean?
Email

Engagement Is Important, But What Does It Mean?

14y Mike Hotz

Engagement Is Important, But What Does It Mean?

Four tips to create relevant e-mail marketing messages and six metrics to measure engagement. Read More...

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