Twitter Unveils Tailored Audiences Retargeting Product

Twitter Unveils Tailored Audiences Retargeting Product

10y Miranda Miller

Twitter Unveils Tailored Audiences Retargeting Pro...

Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...

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Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

10y Miranda Miller

Google+ Unveils Auto Awesome Movies & New Hangouts...

Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to ...

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Buffer Shows Off Social Crisis Management Chops After Spam Hack

Buffer Shows Off Social Crisis Management Chops After Spam Hack

10y Miranda Miller

Buffer Shows Off Social Crisis Management Chops Af...

Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...

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Foursquare Launches Self-Serve Ads for US Local Businesses

Foursquare Launches Self-Serve Ads for US Local Businesses

10y Miranda Miller

Foursquare Launches Self-Serve Ads for US Local Bu...

Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...

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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

11y Miranda Miller

Beyond the Like: Marketers Share Social Advertisin...

To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...

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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Social Sentiment Tracked for 2012 Presidential Election

Social Sentiment Tracked for 2012 Presidential Election

11y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Search Advertising Equates to $100 Million Daily for Google

Search Advertising Equates to $100 Million Daily for Google

11y Miranda Miller

Search Advertising Equates to $100 Million Daily f...

Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...

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Twitter Tests Like and Star Buttons for Tweets

Twitter Tests Like and Star Buttons for Tweets

11y Miranda Miller

Twitter Tests Like and Star Buttons for Tweets

Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...

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Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

11y Miranda Miller

Facebook Reports $59 Million Loss in Q3 2012, Shar...

Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...

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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

11y Miranda Miller

Facebook Click-Through Rates Increase, Costs Per C...

As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...

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Google Plans to Combine Mobile and Desktop Ads

Google Plans to Combine Mobile and Desktop Ads

11y Miranda Miller

Google Plans to Combine Mobile and Desktop Ads

Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...

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Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

11y Miranda Miller

Expenses, Motorola Losses Eat Into Google’s $14.10...

Google accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...

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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

11y Miranda Miller

SEMPO Appeals to FTC for Updated Search Engine Dis...

SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...

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Men Cost Less to Reach With Facebook Ads, Click More

Men Cost Less to Reach With Facebook Ads, Click More

12y Miranda Miller

Men Cost Less to Reach With Facebook Ads, Click Mo...

Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...

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Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

12y Miranda Miller

Twitter Ad Revenue Play: Now Allowing More Search ...

Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...

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Facebook Takes Another Step to Compete in Search

Facebook Takes Another Step to Compete in Search

12y Miranda Miller

Facebook Takes Another Step to Compete in Search

Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...

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