Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
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Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to Google+ Hangouts and more.
Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed.
Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door.
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.