Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...
View articleGoogle+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to ...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleTo drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleVoters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articleEvery day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...
View articleTwitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...
View articleFacebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...
View articleAs Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...
View articleGoogle plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...
View articleGoogle accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...
View articleSEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...
View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
View articleTwitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
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