Analytics can be used effectively to cut through the data 'noise' and pinpoint what really drives your customers' behaviour.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company’s long-term future.
A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, held in rapture at each stage of the conversion funnel. Is your CMS the key to delivering?