The Billion-Dollar Promise of M-Commerce
Media

The Billion-Dollar Promise of M-Commerce

23y Nancy Whiteman

The Billion-Dollar Promise of M-Commerce

If you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...

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That's Entertainment: Wireless Advertising Is Getting to Be Fun
Media

That's Entertainment: Wireless Advertising Is Getting to Be Fun

23y Nancy Whiteman

That's Entertainment: Wireless Advertising Is Gett...

Wireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...

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Creating Editorial Context on Wireless Devices
Media

Creating Editorial Context on Wireless Devices

23y Nancy Whiteman

Creating Editorial Context on Wireless Devices

Most advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...

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Deconstructing the Wireless Players Market
Media

Deconstructing the Wireless Players Market

23y Nancy Whiteman

Deconstructing the Wireless Players Market

Virtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...

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Implementing Wireless Campaigns: The Choice of Device
Media

Implementing Wireless Campaigns: The Choice of Device

23y Nancy Whiteman

Implementing Wireless Campaigns: The Choice of Dev...

Companies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...

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Advertising, Promotion, or Commerce?
Media

Advertising, Promotion, or Commerce?

23y Nancy Whiteman

Advertising, Promotion, or Commerce?

With wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...

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Wireless Advertising's Early Adopters
Media

Wireless Advertising's Early Adopters

23y Nancy Whiteman

Wireless Advertising's Early Adopters

Why all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...

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Wireless Advertising: Uninteresting or Massively Confusing?
Media

Wireless Advertising: Uninteresting or Massively Confusing?

23y Nancy Whiteman

Wireless Advertising: Uninteresting or Massively C...

Hmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...

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Build That Brand in Eight Lines or Less
Media

Build That Brand in Eight Lines or Less

23y Nancy Whiteman

Build That Brand in Eight Lines or Less

Nancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...

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Some Inalienable Truths (So Far) of Wireless Advertising
Media

Some Inalienable Truths (So Far) of Wireless Advertising

23y Nancy Whiteman

Some Inalienable Truths (So Far) of Wireless Adver...

Wireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...

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The Wubulous World of Wireless Advertising
Media

The Wubulous World of Wireless Advertising

23y Nancy Whiteman

The Wubulous World of Wireless Advertising

Skeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...

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