If you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
View articleWith wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...
View articleWhy all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...
View articleHmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View article