As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology.
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When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If marketers aren't nimble, they face losing many valuable customers.
Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer.
A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.
The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns.