Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to...
View articleAs mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Read More...
View articleWhen Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleThe back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View articleTechnology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping markete...
View articleMarketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your em...
View articleA growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleWe've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleDon't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Read More...
View articleFive tactics to focus on now that will help turn holiday browsers into buyers. Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleTo get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personaliz...
View articleHow can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...
View articleTurn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...
View articleUnderstand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...
View articleThree opportunities you can capitalize on today. Read More
View articleWhile you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...
View articleThe holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...
View articleWith online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Read More...
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