Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points.
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To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy.
Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment.
Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers.
Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization.