Max Payne: the Latest Geek-chic Fashion
Media

Max Payne: the Latest Geek-chic Fashion

23y Neil Cohen

Max Payne: the Latest Geek-chic Fashion

Max Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community. Read More...

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South African Trade Group Establishes E-Tailer Guildelines
Media

South African Trade Group Establishes E-Tailer Guildelines

23y Neil Cohen

South African Trade Group Establishes E-Tailer Gui...

In South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...

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Battling the Bad-News Blues
Marketing

Battling the Bad-News Blues

23y Neil Cohen

Battling the Bad-News Blues

How can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got ea...

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Pulling It All Together
Marketing

Pulling It All Together

23y Neil Cohen

Pulling It All Together

While there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing di...

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Analyze This
Marketing

Analyze This

23y Neil Cohen

Analyze This

Working with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right g...

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How to Create a Corporate ID
Marketing

How to Create a Corporate ID

23y Neil Cohen

How to Create a Corporate ID

Can your company's corporate identity and logo stand the test of time? Neil offers some smart development tips to generate long-term results. Read Mor...

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Vertical Ubiquity
Marketing

Vertical Ubiquity

23y Neil Cohen

Vertical Ubiquity

Why do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...

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Get a New Business Plan, Stan
Marketing

Get a New Business Plan, Stan

23y Neil Cohen

Get a New Business Plan, Stan

Does your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...

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How to Spot the Warning Signs of a Troubled Program
Marketing

How to Spot the Warning Signs of a Troubled Program

23y Neil Cohen

How to Spot the Warning Signs of a Troubled Progra...

Most marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...

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Kicking Off Your Agency Relationship
Marketing

Kicking Off Your Agency Relationship

23y Neil Cohen

Kicking Off Your Agency Relationship

While there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...

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Upstart Start-Ups Can Beat the Big Guys
Marketing

Upstart Start-Ups Can Beat the Big Guys

23y Neil Cohen

Upstart Start-Ups Can Beat the Big Guys

Just because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...

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In Case of Economic Slowdown, Spend More
Marketing

In Case of Economic Slowdown, Spend More

23y Neil Cohen

In Case of Economic Slowdown, Spend More

So what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...

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Research: Do It Early, Do It Often
Marketing

Research: Do It Early, Do It Often

23y Neil Cohen

Research: Do It Early, Do It Often

Nothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...

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Advertising Lessons Learned
Marketing

Advertising Lessons Learned

23y Neil Cohen

Advertising Lessons Learned

Sometimes you just have to learn the hard way. But if you still haven't learned from the tough lessons of 2000, you may not be in business for long. S...

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Marketing Resolutions for the New Year
Marketing

Marketing Resolutions for the New Year

23y Neil Cohen

Marketing Resolutions for the New Year

Marketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...

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Choosing a Name Just Got Harder
Marketing

Choosing a Name Just Got Harder

23y Neil Cohen

Choosing a Name Just Got Harder

Neil experienced his first flak attack recently. But he's wiser for the experience, for it reminded him of a persistent -- and growing -- problem in t...

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Establish Your Expertise
Marketing

Establish Your Expertise

23y Neil Cohen

Establish Your Expertise

What do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...

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Silence Isnt Golden
Marketing

Silence Isnt Golden

23y Neil Cohen

Silence Isnt Golden

Which is better: A motivated, informed workforce, or one that isn't? Not exactly a brain-buster, right? We're so busy starting things up, we forget to...

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Ultradirect Marketing
Marketing

Ultradirect Marketing

23y Neil Cohen

Ultradirect Marketing

OK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...

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Your No. 1 Marketing Tool
Marketing

Your No. 1 Marketing Tool

23y Neil Cohen

Your No. 1 Marketing Tool

How to get the most out of limited resources is a question that many start-up marketers wrestle with. When money's tight, every effort counts. So you ...

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Speak up and Get Your Company Counted
Marketing

Speak up and Get Your Company Counted

23y Neil Cohen

Speak up and Get Your Company Counted

Thinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...

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Marketing Measures Not to Skimp On
Marketing

Marketing Measures Not to Skimp On

24y Neil Cohen

Marketing Measures Not to Skimp On

Finances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....

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Finding the Right Marketing Contractor
Marketing

Finding the Right Marketing Contractor

24y Neil Cohen

Finding the Right Marketing Contractor

What do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...

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How to Set up a Successful Launch
Marketing

How to Set up a Successful Launch

24y Neil Cohen

How to Set up a Successful Launch

What's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...

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Skeletons in Your Marketing Closets
Marketing

Skeletons in Your Marketing Closets

24y Neil Cohen

Skeletons in Your Marketing Closets

Last week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...

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Learning From Marketing Missteps
Marketing

Learning From Marketing Missteps

24y Neil Cohen

Learning From Marketing Missteps

We all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...

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Small Is Beautiful
Marketing

Small Is Beautiful

24y Neil Cohen

Small Is Beautiful

Service-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...

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