Max Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community.
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In South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consumer (andprofits for the e-tailer).
How can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got easier.
While there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing disciplines into one neat, clean, integrated, and results-generating package.
Working with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right group of analysts, validating your product and company just got easier.