Max Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community. Read More...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleHow can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got ea...
View articleWhile there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing di...
View articleWorking with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right g...
View articleCan your company's corporate identity and logo stand the test of time? Neil offers some smart development tips to generate long-term results. Read Mor...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleDoes your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...
View articleMost marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleNothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...
View articleSometimes you just have to learn the hard way. But if you still haven't learned from the tough lessons of 2000, you may not be in business for long. S...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleNeil experienced his first flak attack recently. But he's wiser for the experience, for it reminded him of a persistent -- and growing -- problem in t...
View articleWhat do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...
View articleWhich is better: A motivated, informed workforce, or one that isn't? Not exactly a brain-buster, right? We're so busy starting things up, we forget to...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleHow to get the most out of limited resources is a question that many start-up marketers wrestle with. When money's tight, every effort counts. So you ...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleFinances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleWhat's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...
View articleLast week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleService-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...
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