Getting Your Marketing Program off the Ground
Marketing

Getting Your Marketing Program off the Ground

24y Neil Cohen

Getting Your Marketing Program off the Ground

Let's face it: People can't buy a product they know nothing about. One of the most ignored disciplines at a nascent company is marketing. Why? The big...

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What Constitutes Real News?
Marketing

What Constitutes Real News?

24y Neil Cohen

What Constitutes Real News?

What constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...

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Everyones a Marketing Expert
Marketing

Everyones a Marketing Expert

24y Neil Cohen

Everyones a Marketing Expert

It's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...

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Operating Under the Radar
Marketing

Operating Under the Radar

24y Neil Cohen

Operating Under the Radar

Internet start-ups have some business practices not typically found in the analog business world - like the concept of "stealth mode." This is the act...

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Marketing Non Sequitur
Marketing

Marketing Non Sequitur

24y Neil Cohen

Marketing Non Sequitur

It's hard for marketing professionals to not look at the world differently than most folks. We're always on the lookout for new ideas to reach our aud...

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The Art and Science of Effective Meetings
Marketing

The Art and Science of Effective Meetings

24y Neil Cohen

The Art and Science of Effective Meetings

Sometimes life at a start-up seems like one big meeting with no end in sight. How does any actual work get done with everybody tied up in never-ending...

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Customer Service: Dont Be Caught Without It
Marketing

Customer Service: Dont Be Caught Without It

24y Neil Cohen

Customer Service: Dont Be Caught Without It

Defining marketing and its role within your organization is an important first step. To some, marketing is over simplified into the core functions of ...

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Know When to Think "Inside-the-Box"
Marketing

Know When to Think "Inside-the-Box"

24y Neil Cohen

Know When to Think "Inside-the-Box"

Rule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...

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The British Are Coming
Marketing

The British Are Coming

24y Neil Cohen

The British Are Coming

Neil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...

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The Trade Show: Love It, Hate It, but Go to It
Marketing

The Trade Show: Love It, Hate It, but Go to It

24y Neil Cohen

The Trade Show: Love It, Hate It, but Go to It

Whether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...

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Guerrillas in Our Midst
Marketing

Guerrillas in Our Midst

24y Neil Cohen

Guerrillas in Our Midst

A couple weeks back, in an article on early-stage marketing for start-ups, Neil asked ClickZ readers to share low-cost marketing tactics that have wor...

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Dazzle Em With PowerPoint
Marketing

Dazzle Em With PowerPoint

24y Neil Cohen

Dazzle Em With PowerPoint

It's everywhere you look: trade shows, boardrooms, events you name it. It's one of the most used, most important, yet least mastered of all marketing ...

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Early-Stage Marketing for Start-Ups
Marketing

Early-Stage Marketing for Start-Ups

24y Neil Cohen

Early-Stage Marketing for Start-Ups

Part of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...

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How to Pitch the Agency of Your Dreams
Marketing

How to Pitch the Agency of Your Dreams

24y Neil Cohen

How to Pitch the Agency of Your Dreams

In the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...

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How to Court the Media
Marketing

How to Court the Media

24y Neil Cohen

How to Court the Media

Every week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...

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Whats in a Name?
Marketing

Whats in a Name?

24y Neil Cohen

Whats in a Name?

It's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...

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The Leading E-Business Solution...
Marketing

The Leading E-Business Solution...

24y Neil Cohen

The Leading E-Business Solution...

The blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...

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Accountability Is Back
Marketing

Accountability Is Back

24y Neil Cohen

Accountability Is Back

Welcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...

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And the Winner Is...
Marketing

And the Winner Is...

24y Neil Cohen

And the Winner Is...

One of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...

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Freedom From Choice, That's What You Want
Marketing

Freedom From Choice, That's What You Want

24y Neil Cohen

Freedom From Choice, That's What You Want

In today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...

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A Brand Guy's Lament
Marketing

A Brand Guy's Lament

25y Neil Cohen

A Brand Guy's Lament

Why the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...

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