Let's face it: People can't buy a product they know nothing about. One of the most ignored disciplines at a nascent company is marketing. Why? The big...
View articleWhat constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
View articleIt's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...
View articleInternet start-ups have some business practices not typically found in the analog business world - like the concept of "stealth mode." This is the act...
View articleIt's hard for marketing professionals to not look at the world differently than most folks. We're always on the lookout for new ideas to reach our aud...
View articleSometimes life at a start-up seems like one big meeting with no end in sight. How does any actual work get done with everybody tied up in never-ending...
View articleDefining marketing and its role within your organization is an important first step. To some, marketing is over simplified into the core functions of ...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleNeil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...
View articleWhether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...
View articleA couple weeks back, in an article on early-stage marketing for start-ups, Neil asked ClickZ readers to share low-cost marketing tactics that have wor...
View articleIt's everywhere you look: trade shows, boardrooms, events you name it. It's one of the most used, most important, yet least mastered of all marketing ...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
View articleIt's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleIn today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
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