So, What's the Story Here?

Actionable Analysis So, What's the Story Here?

2y Neil Mason
The Future of Analytics Is Prescriptive, Not Predictive

Analytics The Future of Analytics Is Prescriptive, Not Predictive

2y Neil Mason
Will Customers Trust You With Their Data?

Data-Driven Marketing Will Customers Trust You With Their Data?

3y Neil Mason
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How Effective Is Your Content Strategy?

Analytics How Effective Is Your Content Strategy?

3y Neil Mason
It Can Be Hard to Shift a Habit

Analytics It Can Be Hard to Shift a Habit

3y Neil Mason
Measurement Frameworks: Focus on the Metrics That Matter

Analytics Measurement Frameworks: Focus on the Metrics That Matter

3y Neil Mason
The Things I Look for in an Analyst

Analytics The Things I Look for in an Analyst

3y Neil Mason
What Do We Mean When We Want "Insight"?

Analytics What Do We Mean When We Want "Insight"?

3y Neil Mason
How Do You Make 2+2=5? Integrate!

Analytics How Do You Make 2+2=5? Integrate!

3y Neil Mason
5 Ingredients for an Analytical Organization

Analytics 5 Ingredients for an Analytical Organization

3y Neil Mason
"If I Tell You the Answer, What Will You Do With It?"

Analytics "If I Tell You the Answer, What Will You Do With It?"

3y Neil Mason
Do Your Analytics Make Any Difference?

Analytics Do Your Analytics Make Any Difference?

3y Neil Mason
Is Everything We’ve Ever Learned About Attribution Really Wrong?

Analytics Is Everything We’ve Ever Learned About Attribution Really Wrong?

3y Neil Mason
Do You Have the Right Framework for Measuring Success?

Analytics Do You Have the Right Framework for Measuring Success?

3y Neil Mason
Are You Getting Visual Insights or Executive "Eye Candy"?

Analytics Are You Getting Visual Insights or Executive "Eye Candy"?

4y Neil Mason
Do You Actually Have an "Attribution" Problem Worth Solving?

Analytics Do You Actually Have an "Attribution" Problem Worth Solving?

4y Neil Mason
What's the ROI of Analytics? (Part 3)

Analytics What's the ROI of Analytics? (Part 3)

4y Neil Mason
What's the ROI of Analytics? (Part 2)

Analytics What's the ROI of Analytics? (Part 2)

4y Neil Mason
What's the ROI of Analytics? (Part 1)

Analytics What's the ROI of Analytics? (Part 1)

4y Neil Mason
Average Isn't Good Enough: Segment or Die!

Analytics Average Isn't Good Enough: Segment or Die!

4y Neil Mason
Can You Recognise a Customer When You See One?

Analytics Can You Recognise a Customer When You See One?

4y Neil Mason
Just How Valuable Is Your Big Data?

Analytics Just How Valuable Is Your Big Data?

4y Neil Mason
'All Models Are Wrong, but Some Are Useful'

Analytics 'All Models Are Wrong, but Some Are Useful'

4y Neil Mason
Analytics, It's All in the Mind

Analytics Analytics, It's All in the Mind

4y Neil Mason
Big Data or Big Insights?

Analytics Big Data or Big Insights?

4y Neil Mason
Prediction: Was I Right?

Analytics Prediction: Was I Right?

5y Neil Mason
Are the Analysts Getting Closer to the C-Suite?

Analytics Are the Analysts Getting Closer to the C-Suite?

5y Neil Mason
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