Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Analytics

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

11y Neil Mason

Are You Living in a World of 'Ones'? How Do You Ge...

Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...

View article
How Valuable Is Your Content?
Analytics

How Valuable Is Your Content?

11y Neil Mason

How Valuable Is Your Content?

As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...

View article
Solving the Analytical Problem of Marketing Attribution
Analytics

Solving the Analytical Problem of Marketing Attribution

11y Neil Mason

Solving the Analytical Problem of Marketing Attrib...

Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...

View article
Get the latest analysis and reports delivered to your inbox daily
Web Analytics Is Dead, Long Live Digital Intelligence
Analytics

Web Analytics Is Dead, Long Live Digital Intelligence

11y Neil Mason

Web Analytics Is Dead, Long Live Digital Intellige...

As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex. Read More...

View article
My Prediction: Prediction Is Going to Be Hot in 2013
Analytics

My Prediction: Prediction Is Going to Be Hot in 2013

11y Neil Mason

My Prediction: Prediction Is Going to Be Hot in 20...

Don't do predictive; use predictive to solve particular problems. Read More...

View article
What's the ROI on Free Tools?
Analytics

What's the ROI on Free Tools?

12y Neil Mason

What's the ROI on Free Tools?

How much is the data from free tools really worth? Read More

View article
Do You Know What Good Looks Like?
Analytics

Do You Know What Good Looks Like?

13y Neil Mason

Do You Know What Good Looks Like?

Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Read More...

View article
Creating an Effective Dashboard
Analytics

Creating an Effective Dashboard

13y Neil Mason

Creating an Effective Dashboard

Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. R...

View article
Building Your Customer Experience Dashboard
Analytics

Building Your Customer Experience Dashboard

13y Neil Mason

Building Your Customer Experience Dashboard

The five main classes of data and tools that sit in the customer experience ecosystem. Read More...

View article
Integrated Data and Insight – It's Not as Easy as It Looks
Analytics

Integrated Data and Insight – It's Not as Easy as It Looks

13y Neil Mason

Integrated Data and Insight – It's Not as Easy as ...

Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Read More...

View article
5 Things to Look for in an Analyst
Analytics

5 Things to Look for in an Analyst

13y Neil Mason

5 Things to Look for in an Analyst

When hiring an analyst, review candidates for these qualifications. Read More...

View article
5 Traits of the Analytically Empowered Organization
Analytics

5 Traits of the Analytically Empowered Organization

13y Neil Mason

5 Traits of the Analytically Empowered Organizatio...

Does your organization possess any of these characteristics? Read More...

View article
Why Mark Twain Was an Analytics Guru
Analytics

Why Mark Twain Was an Analytics Guru

13y Neil Mason

Why Mark Twain Was an Analytics Guru

Take a crash course on the world of analytics through the words of Mark Twain. Read More...

View article
Why Left-Brained Analysts Need Right-Brained Creatives
Analytics

Why Left-Brained Analysts Need Right-Brained Creatives

13y Neil Mason

Why Left-Brained Analysts Need Right-Brained Creat...

Consider this whole-brain approach to testing and experimentation. Read More...

View article
5 Quotes for Analytics Success
Analytics

5 Quotes for Analytics Success

13y Neil Mason

5 Quotes for Analytics Success

Inspiration from Albert Einstein, Abraham Maslow, and others. Read More...

View article
What Does Good Look Like?
Analytics

What Does Good Look Like?

13y Neil Mason

What Does Good Look Like?

Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...

View article
How to Bring Storytelling to Analytics
Analytics

How to Bring Storytelling to Analytics

13y Neil Mason

How to Bring Storytelling to Analytics

Fewer numbers can give greater insight if they are the right numbers. Read More...

View article
In Analytics, the Price of Light Is Less Than the Cost of Darkness
Analytics

In Analytics, the Price of Light Is Less Than the Cost of Darkness

13y Neil Mason

In Analytics, the Price of Light Is Less Than the ...

What portion of an online company's marketing budget should be allocated to research and measurement? Read More...

View article
Retention, Not Reacquisition
Analytics

Retention, Not Reacquisition

13y Neil Mason

Retention, Not Reacquisition

Digital marketers adopt classic offline retention strategies. Read More...

View article
Website Optimization - The Role of Page Goals
Analytics

Website Optimization - The Role of Page Goals

13y Neil Mason

Website Optimization - The Role of Page Goals

You know why you have a website. But do you know why a particular page exists? Read More...

View article
Bad Process Kills Good Analytics
Analytics

Bad Process Kills Good Analytics

13y Neil Mason

Bad Process Kills Good Analytics

Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collecte...

View article
Measuring a Service Strategy
Analytics

Measuring a Service Strategy

13y Neil Mason

Measuring a Service Strategy

Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Read More...

View article
Measuring Outcomes and Not Just Outputs
Analytics

Measuring Outcomes and Not Just Outputs

13y Neil Mason

Measuring Outcomes and Not Just Outputs

Are you measuring just activity levels or real outcomes? A look at some differences between the two. Read More...

View article
Measuring What Matters
Analytics

Measuring What Matters

13y Neil Mason

Measuring What Matters

Consider this framework for measuring user experience. Read More

View article
5 Tips for Successful Surveys
Analytics

5 Tips for Successful Surveys

13y Neil Mason

5 Tips for Successful Surveys

Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Read More...

View article
Digital Marketing Analytics Wish List for 2011
Analytics

Digital Marketing Analytics Wish List for 2011

13y Neil Mason

Digital Marketing Analytics Wish List for 2011

3 ways to make marketing analytics practices more effective. Read More...

View article
Your Web Analytics Checklist
Analytics

Your Web Analytics Checklist

13y Neil Mason

Your Web Analytics Checklist

How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Read More...

View article